Folk music is played while views of an empty San Francisco street incline are shown. Many small colorful rubber balls come bouncing down the hill. The air is filled with these colored spots. Different perspectives of the balls bouncing down the hilly San Francisco streets are shown. The balls collect in a colorful pile at the bottom of a street. At the end of the commercial the words "Colour. Like no other. Bravia New LCD Invention."
Agency: Fallon | London Richard Flintham, creative director; Juan Cabral, art director/copywriter; Nicky Barnes, producer Production Company: MJZ Nicolai Fuglsig, director; Nell Jordan producer; Joaquin Baca Asay, DP Editorial: Whitehouse Post Productions, London Russell Icke, editor Visual Effects: THE MILL, London Adam Scott, colorist; Neil Davies, Flame artist; Laurent Makowski, 3D animator, Jordi Bares, Robert Kolbiens, 3D supervisors Audio: Wave Studio Parv Thind, audio post engineer/sound designer