The Best Work You May Never See: Man in the street interviews show guy after guy coming up with a different humorous pet name for his private part. "Whatever you call it, thanks for keeping it safe," says a voiceover. We then see a condom packet with the AIDS Vancouver logo on it.
Agency: Rethink Advertising Ian Grais and Chris Staples, creative directors; Tony Hird, art director; Katie Ainsworth, writer/associate creative director; Laura Rioux, producer Production Company: Reginald Pike Lena Beug, director; James Davis and Josefina Nadurata, executive producers; Jennifer Walker, produer; John Houtman, DP Postproduction: Cycle Media,Technicolor Creative Services | Toronto Rob Doucet, online editor,Gary Shaw, colorist Sound Design: Wave Productions Brandon Edwards, sound designer; Bob Smart, composer Audio: Wave Productions Colin Weinmaster, audio post mixer
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