digital video advertising
Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB's "2022 Video Ad Spend & 2023 Outlook: Defining the Next Gene
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
Extreme Reach, Inc., the leading provider of convergence solutions for TV and digital video advertising, today announced the introduction of its Talent and Rights Usage Safety Tracking Tag.