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The AICP Show: The Art & Technique of the American Commercial premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at the NYU Skirball Center, and the AICP Directors Lectures Series at MoMA. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chairman of this year’s Show was Michael Sagol, Managing Director/Executive Producer of Caviar. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. This year’s winners – along with the entire Show archive – are available for viewing at the newly redesigned www.aicpawards.com. Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,600 pieces of advertising in the motion image.
Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces “Best in Show.” A campaign for Old Spice – comprising the ads “Constant Shower,” “Watermelon” and “Architect,” all directed by Steve Rogers, and produced by Biscuit Filmworks and Revolver for Wieden+Kennedy – was honored in Advertising Excellence/Campaign. “The Epic Split” for Volvo Trucks out of Forsman & Bodenfors and directed by Andreas Nilsson of Folke Film, was honored for Advertising Excellence/Single Commercial. A Curator’s Recognition was given to Intel’s “Look Inside: Mick Ebeling,” via Venables Bell & Partners, and directed by Mick Ebeling and Lucy Walker of The Ebeling Group by a unanimous vote of the AICP Show Curatorial Committee. In the AICP Next Awards, the Most Next honor (Best in Show) went to “A Boy & His Atom” for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn.
The most honored production company in the AICP was MJZ, with nine honors, followed by Folke Film with six. Biscuit Filmworks, Furlined, and Park Pictures each received four honors; Epoch Films and Smuggler each received three honors. Among directors, Andreas Nilsson of Folke Films had the most honors, with six. Ted Pauly of Furlined was behind four honored pieces in the Show, while Nicolai Fuglsig of MJZ and Martin De Thurah of Epoch Films each received three. On the agency front, Wieden+Kennedy topped the list with 14 honors, followed by BBDO New York with eight; Forsman & Bodenfors with six; Droga5 with five, and Barton F. Graf 9000 with four.
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. The AICP Next Awards are judged by a separate panel.
The AICP Show reel features custom-designed graphics by The Mill, with an original score by HUM Music. The Show Sponsor piece was created by The Mission with music by Mophonics Music & Sound.
On display during the gala reception for the AICP Show at MoMA was a video projection on the wall of the Sculpture Garden. The installation was created by Trollbäck + Company, with projection by longtime AICP collaborator and sponsor McCann Systems.
2014 AICP Show Credits
DIRECTION
Volvo Trucks “The Epic Split” 1:17
Production Company: Folke Film
Director: Andreas Nilsson
Director of Photography: Ed Wild
Executive Producer: Swiss
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Designer: Jerry Wass
Producer: Joi Persson
Music: “Only Time” (Ryan, Ryan Ni Bhraonain), performed by Enya
Editor: Peter Brandt, Frilans
Apple Computers “Misunderstood” 1:30
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino, Aris McGarry
Advertising Agency: TBWA\Media Arts Lab
Agency Chief Creative Officer: Duncan Milner
Agency Executive Creative Director: Eric Grunbaum
Agency Creative Directors: Chris Ribeiro, David Zorn, JD Jurentkuff, Drew Stalker
Agency Producers: Laura Keseric, Amanda Weiss, Eric Voegle, Diana Parada
Editors: Jared Coller, Tom Muldoon, Nomad Editing Company
Old Spice “Momsong” 1:00
Production Company: MJZ
Director: Steve Ayson
Executive Producers: David Zander, Emma Wilcockson
Advertising Agency: Wieden+Kennedy Portland
Agency Executive Creative Directors: Susan Hoffman, Joe Staples
Agency Creative Directors: Craig Allen, Jason Bagley
Agency Copywriters: Justine Armour, David Povill
Agency Art Director: Ruth Bellotti
Senior Agency Producer: Lindsay Reed
Line Producer: Mark Hall
Actors: Leanne Christie, Stephanie Drew, Kassy Williams, Verity George, Moira Aberdeen, Alison Quigan, Justine Couglan
Editor: Jim Hutchins, Hutchco
VISUAL STYLE
Hennessy “The Man Who Couldn’t Slow Down” 1:30
Production Company: Epoch Films
Director: Martin De Thurah
Director of Photography: Kasper Tuxen
Executive Producer: Melissa Culligan
Production Designer: Elliot Hostetter
Producer: Karen O’Brien
Advertising Agency: Droga5
Agency Creative Director: Paul Bichler
Agency Producer: Sam Kilbreth
Agency Art Director: Alexander Nowak
Agency Copywriter: Felix Richter
Visual Effects Company: The Mill New York
Music: Q Department
Sound Design: David Papa, Sonic Union
Editor: Leo Scott, Spot Welders
Volvo Trucks “The Epic Split” 1:17
Production Company: Folke Film
Director: Andreas Nilsson
Director of Photography: Ed Wild
Executive Producer: Swiss
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Designer: Jerry Wass
Producer: Joi Persson
Music: “Only Time” (Ryan, Ryan Ni Bhraonain), performed by Enya
Editor: Peter Brandt, Frilans
PRODUCTION
Nike “Possibilities” 1:30
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Greig Fraser
Executive Producers: David Zander, Emma Wilcockson
Production Design: Jeremy Hindle, Peter Andrus
Producer: Suza Horvat
Advertising Agency: Wieden+Kennedy Portland
Agency Executive Creative Directors: Susan Hoffman, Joe Staples
Agency Group Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Executive Producer: Matt Hunnicutt
Agency Copywriter: Edward Harrison
Agency Art Director: Sezay Altinok
Head of Production: Ben Grylewicz
Agency Producer: Anna Smith
Line Producer: Suza Horvat
Editor: Angus Wall, Rock Paper Scissors
Hennessy “The Man Who Couldn’t Slow Down” 1:30
Production Company: Epoch Films
Director: Martin De Thurah
Director of Photography: Kasper Tuxen
Executive Producer: Melissa Culligan
Production Designer: Elliot Hostetter
Producer: Karen O’Brien
|Advertising Agency: Droga5
Agency Creative Director: Paul Bichler
Agency Producer: Sam Kilbreth
Agency Copywriter: Felix Richter
Agency Art Director: Alexander Nowak
Editor: Leo Scott, Spot Welders
Anheuser-Busch/Bud Light “Whatever Happens Innovation” 1:38
Production Company: HēLō
Director: Jeff Tremaine
Director of Photography: Bojan Bazelli
Executive Producers: Justin Moore-Lewy, Robert Lewis
Supervising Producer: Chris Rouchard
Advertising Agencies: Energy BBDO/BBDO New York
Agency Chief Creative Officers: David Lubars, Greg Hahn
Agency Executive Creative Directors: Mike Smith, Ralph Watson
Agency Creative Directors (Copywriters, Art Directors): Rick Williams, Marcel Yunes
Agency Copywriters: Jessica Coulter, Matt Sorrell
Agency Director of Integrated Production: David Rolfe
Agency Executive Producers: Dan Blaney, Diane McCann
Agency Producer: Mona Lisa Farrokhnia
Editors: Ian Mackenzie, Mackenzie Cutler
Assistant Editors: Nick Divers, Mike Rizzo, Patrick Blumer
PRODUCTION DESIGN
Nike “Possibilities” 1:30
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Greig Fraser
Executive Producers: David Zander, Emma Wilcockson
Production Designers: Jeremy Hindle, Peter Andrus
Producer/Line Producer: Suza Horvat
Advertising Agency: Wieden+Kennedy Portland
Agency Executive Creative Directors: Susan Hoffman, Joe Staples
Agency Group Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Executive Producer: Matt Hunnicutt
Agency Copywriter: Edward Harrison
Agency Art Director: Sezay Altinok
Head of Production: Ben Grylewicz
Agency Producer: Anna Smith
Music Company: Barking Owl
Editor: Angus Wall, Rock Paper Scissors
Sony Playstation “Greatness Awaits” 1:30
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
Executive Producers: David Zander, Kate Leahy
Production Designer: Dominic Watkins
Producer: Laurie Boccaccio
Advertising Agency: BBH New York
Agency Chief Creative Officer: John Patroulis
Agency Executive Creative Director: Ari Weiss
Agency Creative Director: Nate Able
Senior Agency Producer: Jennifer Moore Bell
Agency Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Editor: Neil Smith, Work Post NY
CINEMATOGRAPHY
Hennessy “The Man Who Couldn’t Slow Down” 1:30
Production Company: Epoch Films
Director: Martin De Thurah
Director of Photography: Kasper Tuxen
Executive Producer: Melissa Culligan
Production Designer: Elliot Hostetter
Producer: Karen O’Brien
Advertising Agency: Droga5
Agency Creative Director: Paul Bichler
Agency Copywriter: Felix Richter
Agency Art Director: Alexander Nowak
Agency Producer: Sam Kilbreth
Visual Effects Company: The Mill New York
Music Company: Q Department
Sound Design: David Papa, Sonic Union
Editor: Leo Scott, Spot Welders
Chrysler SRT Viper “Body And Soul” 1:30
Production Company: Smuggler
Director: Jaron Albertin
Director of Photography: John Lynch
Executive Producers: Patrick Milling Smith, Brian Carmody
Production Designer: Paul Martin
Producer: Helen Hollien
Advertising Agencies: Richards Group, Spotmakers
Agency Creative Directors: Dave Allen, Chris Carreker, David Morring, Tim Tone
Agency Copywriter: David Morring
Agency Producer: David Rucker
Editors: Hank Corwin, Jay Rabinowitz, Lost Planet
EDITORIAL
Guinness “Basketball” 1:00
Production Company: Biscuit Filmworks
Director: Noam Murro
Director of Photography: Simon Duggan
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Directors: Dan Lucey, Chris Beresford-Hill, Tom Kraemer
Executive Producer: Kevin Wilson
Senior Content Producer: Tricia Lentini
Music Producer: Loren Parkins
Editor: Neil Smith, Work Editorial
Procter & Gamble “Pick Them Back Up” 2:00
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Mary Ann Marino
Advertising Agency: Wieden+Kennedy Portland
Advertising Creative Directors: Kevin Jones, Ollie Watson
Agency Producer: Erika Madison
Post Executive Producer: Patty Brebner
Post Producer: Ryan Shanholtzer|
Editor: Peter Wiedensmith, Joint Editorial
Assistant Editor: Kristy Faris
Apple Computers “Misunderstood” 1:30
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Mary Ann Marino
Advertising Agency: TBWA\Media Arts Lab
Agency Creative Directors: Chris Ribeiro, Drew Stalker
Editors: Jared Coller, Tom Muldoon, Nomad Editing Company
ORIGINAL MUSIC
Burn “Guru (Não Olhe Pra Trás)” 2:00
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Rodrigo Castello
Advertising Agency: Grey Brasil
Agency Creative Director: Daniel Pérez Pallares
Composer: Erick Lee, Big Foote Music + Sound
Visual Effects: ATOMO VFX
Editor: Ivan Kanter Goldman, Hungry Man
Oreo “Wonderfilled Anthem” 1:30
Production Company: Studio Animal
Director: Martin Allais
Executive Producer: Maria Soler Chopo
Advertising Agency: The Martin Agency
Agency Creative Directors: Joe Alexander, Jorge Calleja
Creative Director/Art Director: Magnus Hierta
Creative Director/Copywriter: Dave Muhlenfeld
EVP, Managing Director/Executive Producer: Steve Humble
Senior Producer: Kathy Lippincott
Animator: Pere Hernandez, Studio Animal
Composer: Cam DiNunzio, Black Iris
Editors: Pere Hernández, Javi Vaquero, Pablo Navarro, Dani Alcaraz; Studio Animal
SOUND DESIGN
MasterCraft “Mission 04: History is History” 3:04
Production Company: Bump Films
Director/Editor: Mark Bame
Director of Photography: Eric Jeffcoat
Executive Producer: Jason Boertje
Advertising Agency: Nemo Design
Agency Creative Directors: Jay Floyd, Mark Lewman
Agency Producer: Rebecca Hynes
Sound Designer: Chip Sloan, Digital One
Duracell “Derrick Coleman/Trust the Power Within” 1:00
Production Company: Park Pictures
Director: A.G. Rojas
Executive Producer: Mary Ann Marino
Advertising Agency: Saatchi & Saatchi New York
Agency Creative Directors: Peter Moore Smith, Garrett Jones, Billy Leyhe
Sound Designers: Rommel Molina, 740 Sound; Nicholas Interlandi, Ski Team Music
Editor: Shane Reid, Whitehouse Post
2K “The Bureau: XCOM Declassified – The Burn Room” 3:02
Production Company: Recommended Media
Director: Henry Hobson
Executive Producer: Phillip Detchmendy
Advertising Agency: Team One
Agency Creative Director: Alastair Green
Sound Designers: Doug Darnell, Kael Alden, Gabe Diaz; Robot Repair
Editor: Gabe Diaz, The Mill
LICENSED SOUNDTRACK OR ARRANGEMENT
Coca-Cola “It’s Beautiful” 1:30
Production Company: SKUNK
Director: John Hillcoat
Executive Producers: Matt Factor, Shelly Townsend
Producer: Scott Craig
Advertising Agency: Wieden+Kennedy Portland
Agency Creative Directors: Hal Curtis, Anthony Goldstein, Jeff Gillette
Agency Producer: Julia Lafferty|
Music: ‘America the Beautiful’ (lyrics by Katherine Lee Bates, composed by Samuel A. Ward)
Arranger: Robert Miller, Stimmüng
Producer: Megan Campbell, Stimmüng
Editor: Angus Wall, Rock Paper Scissors
Chipotle “The Scarecrow” 3:22
Production Company: Moonbot Studios
Directors: Brandon Oldenburg, Limbert Fabian
Executive Producers: William Joyce, Lampton Enochs
Advertising Agency: CAA Marketing
Lead Animators: Kevin Koch, Beavan Blocker, Moonbot Studios
Production Manager: Wendell Riley, Moonbot Studios
Art Director: Joe Bluhm, Moonbot Studios
Music Supervision: duotone audio group
Music: ‘Pure Imagination,’ performed by Fiona Apple
Editor: Calvin O’Neal Jr., Moonbot Studios
Assistant Editor: Patrick M. Long, Moonbot Studios
Volvo Trucks “The Epic Split” 1:17
Production Company: Folke Film
Director: Andreas Nilsson
Director of Photography: Ed Wild
Executive Producer: Swiss
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Designer: Jerry Wass
Producer: Joi Persson
Music: “Only Time” (Ryan, Ryan, Ni Bhraonain), performed by Enya
Editor: Peter Brandt, Frilans
HUMOR
Kmart “Ship My Pants” :34
Production Company: Bob Industries
Director: Zach Math
Director of Photography: Christophe Lanzenberg
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Designer: David Max
Advertising Agency: FCB Chicago
Agency Chief Creative Officer: Todd Tilford
Agency Executive Creative Director: Jon Flannery
Agency Creative Directors: Howie Ronay, Sean Burns, Jon Flannery
Agency Group Executive Producer: Chris Bing
Actors: Michael Bunin, Ithamar Enriquez, Jamie Andrews, Jake Pace, Anne Bellamy, Ira Gewant, Shelly Desai, Edwin Bravo, Cal Gibson, Angela Bullock
Editors: Casey Cobler, Inside Job, Andy Green, Bob Industries
Pepsi MAX “Pepsi MAX & Jeff Gordon Present: Test Drive” 3:46
Production Company: Gifted Youth
Director: Peter Atencio
Executive Producer: Dal Wolf
Advertising Agency: TBWA\Chiat\Day Los Angeles
Agency Creative Director: Shawn Preston
Sound Designer: Eddie Kim
Sound Mixer: Lihi Orbach
Online and VFX Artist: Wren Waters
Editor: Doobie White, Therapy Studios
Old Spice “Momsong” 1:00
Production Company: MJZ
Director: Steve Ayson
Executive Producers: David Zander, Emma Wilcockson
Line Producer: Mark Hall
Advertising Agency: Wieden+Kennedy Portland
Agency Executive Creative Directors: Susan Hoffman, Joe Staples
Agency Creative Directors: Craig Allen, Jason Bagley
Agency Copywriters: Justine Armour, David Povill
Agency Art Director: Ruth Bellotti
Senior Agency Producer: Lindsay Reed
Actors: Leanne Christie, Stephanie Drew, Kassy Williams, Verity George, Moira Aberdeen, Alison Quigan, Justine Couglan
Editor: Jim Hutchins, Hutchco
PERFORMANCE/DIALOGUE
Verizon Wireless “A Lot Can Happen in 48 Hours” 1:30
Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Mark Hall
Advertising Agency: mcgarrybowen
Agency Creative Director: Cheryl Van Ooyen
Agency Copywriters: Cheryl Van Ooyen, Tiffany Smith, Jamie Massam, Alex Flint
Agency Art Directors: Cheryl Van Ooyen, Jamie Massam, Tiffany Smith
Agency Producers: Leelee Groome, Dante Pacenza
Hero: Edward Norton
Editor: Adam Pertofsky, The Mill Los Angeles
Nike Golf “Play in the Now RZN” :30
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Production Designer: Bruce McCloskey
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Rob Thompson, Don Shelford
Agency Producer: Jeff Selis
Agency Art Directors: Derrick Ho, Omid Rashidi
Agency Copywriter: Brock Kirby
Golfer: Ron Bottitta
Editor: Matthew Hilber, Joint Editorial
Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made” 2:14
Production Company: Smuggler
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Shannon Jones
Advertising Agency: Droga5
Agency Creative Chairman: David Droga
Agency Chief Creative Officer: Ted Royer
Agency Creative Director: Scott Bell
Agency Copywriter: Ryan Raab
Agency Art Director: Dan Kenneally
Executive Broadcast Producer: Matt Nowak
Star: Anna Kendrick
Editors: Matt Badger, Kellan Davidson, Droga5
COPYWRITING
Chrysler SRT Viper “Body and Soul” 1:30
Production Company: Smuggler
Director: Jaron Albertin
Director of Photography: John Lynch
Executive Producers: Patrick Milling Smith, Brian Carmody
Production Designer: David Morring
Producer: Helen Hollien
Advertising Agencies: Richards Group, Spotmakers
Agency Creative Directors: Dave Allen, Chris Carreker, David Morring, Tim Tone
Agency Copywriter: David Morring
Agency Producer: David Rucker
Editors: Hank Corwin, Jay Rabinowitz; Lost Planet
Nike “Possibilities” 1:30
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Greig Fraser
Executive Producers: David Zander, Emma Wilcockson
Production Designers: Jeremy Hindle, Peter Andrus
Producer/Line Producer: Suza Horvat
Advertising Agency: Wieden+Kennedy Portland
Agency Executive Creative Directors: Susan Hoffman, Joe Staples
Agency Group Creative Directors: Alberto Ponte, Ryan O’Rourke
Agency Executive Producer: Matt Hunnicutt
Agency Copywriter: Edward Harrison
Agency Art Director: Sezay Altinok
Head of Production: Ben Grylewicz
Agency Producer: Anna Smith
Agency Art Director: Sezay Altinok
Music Company: Barking Owl
Editor: Angus Wall, Rock Paper Scissors
AGENCY ART DIRECTION
RadioShack “The Phone Call” 1:00
Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Jim Whitaker
Executive Producer: Karol Zeno
Advertising Agency: GSD&M
Agency Creative Directors: Jay Russell, Scott Brewer, Ryan Carroll, Tim Eger, Tom Hamling
Agency Copywriters: Tom Hamling, Ryan Carroll
Agency Art Directors: Tim Eger, Scott Brewer
Agency Producers: Jay Russell, Florence Babbitt, Alison Wagner, Bill Wine
Line Producer: Laura Heflin
Music: Lime Studios
Editor: Jay Nelson, Cut+Run
Netflix “Tree Topper” :60
Production Company: Arts & Sciences
Director: Matt Aselton,
Executive Producers: Marc Marrie, Mal Ward
Advertising Agency: Deutsch Los Angeles
Agency Chief Creative Officer: Pete Favat
Agency Creative Director: Gavin Lester
Agency Director of Integrated Production: Vic Palumbo
Agency Copywriter: Brian Siedband
Agency Art Director: Gordy Sang
Agency Producer: Rachel Seitel
Editor: Geoff Hounsell, Arcade Edit
General Electric “Childlike Imagination” 1:00
Production Company: MJZ
Director: Dante Ariola
Advertising Agency: BBDO New York
Agency Chief Creative Officer: David Lubars, Greg Hahn
Agency Executive Creative Director/SVP: Michael Aimette
Agency Senior Creative Director/SVP: Eric Cosper
Agency Creative Directors: Nick Sonderup, Eric Goldstein
Agency Art Director: Eric Goldstein
Agency Group Executive Producer/SVP: Anthony Nelson
Agency Head of Music Production: Rani Vaz
ANIMATION
Chipotle “The Scarecrow” 3:22
Production Company: Moonbot Studios
Directors: Brandon Oldenburg, Limbert Fabian
Executive Producers: William Joyce, Lampton Enochs
Advertising Agency: CAA Marketing
Production Manager: Wendell Riley, Moonbot Studios
Art Director: Joe Bluhm, Moonbot Studios
Lead Animators: Kevin Koch, Beavan Blocker, Moonbot Studios
Music Supervision: duotone audio group
Music: “Pure Imagination” performed by Fiona Apple
Editor: Calvin O’Neal Jr., Moonbot Studios
Assistant Editor: Patrick M. Long, Moonbot Studios
PETA “98% Human” :32
Production Company: Mill+
Director: Angus Kneale
Advertising Agency: BBDO New York
Agency Creative Director: Toygar Bazarkaya
Lead Animator: Vince Baertsoen, Mill+
Editor: Max Koepke, Lost Planet
John Lewis “The Bear & The Hare” 2:00
Production Company: Hornet
Directors: Yves Geleyn, Elliot Dear
Director of Photography: Toby Howell
Executive Producer: Michael Feder
Advertising Agency: adam&eveDDB
Agency Executive Creative Director: Ben Priest
Agency Creative Directors: Aidan McClure, Laurent Simon
Agency Producer: Anthony Falco
Production Designer/Supervising Modeler: John Lee
Lead Animators: Aaron Blaise, Dominic Carola, Premise Entertainment LLC
Editors: Sam Sneade, Ellie Johnson, Speade
DESIGN
Adobe Creative Series “Magma” 1:28
Production Company: Blacklist
Director/Creative Director/Design: Dvein
Executive Producers: Adina Sales, Andrew Linsk
Oreo “Wonderfilled” 1:30
Production/Design Company: Royale
Director: Brien Holman
Executive Producer: Chris Volckmann
Executive Creative Director/Partner: Jayson Whitmore
Managing Director/Partner: Jen Lucero
Head of Production: Danielle Hazan
Art Director: Andy Lyon
Advertising Agency: The Martin Agency
Agency Group Creative Director: Jorge Calleja
Agency Creative Directors: David Muhlenfeld, Magnus Hierta
Designers: Jonathan Kim, Andy Lyon, Jen Olive Lee, Jason Cook, George Fuentes, Anthony Madlangbayan
VISUAL EFFECTS
General Electric “Childlike Imagination” 1:00
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Benoit Delhomme
Executive Producer: Scott Howard, David Zander
Advertising Agency: BBDO New York
Agency Chief Creative Officer: David Lubars, Greg Hahn
Agency Executive Creative Director/SVP: Michael Aimette
Agency Senior Creative Director/SVP: Eric Cosper
Agency Creative Directors: Nick Sonderup, Eric Goldstein
Agency Group Executive Producer/SVP: Anthony Nelson
Production Designer: Julian LaVerdiere
VFX Supervisor: Benjamin Walsh, Method Studios
Compositing Supervisor: Dominik Bauch, Method Studios
CG Supervisor: Brian Burke, Method Studios
VFX Producer: Jennie Burnett, Method Studios
Editor: Rick Lawley, Whitehouse Post
PETA “98% Human” :32
Production Company: Mill+
Director: Angus Kneale
Advertising Agency: BBDO New York
Agency Creative Director: Toygar Bazarkaya
VFX Supervisor: Vince Baertsoen, The Mill
Animation Company: Mill+
Editor: Max Koepke, Lost Planet
Call of Duty: Ghosts “Epic Night Out” 1:31
Production Company: Aero Films
Director: James Mangold
Executive Producer: Lance O’Connor
Advertising Agency: 72andSunny
Agency Creative Directors: Frank Hahn, Josh Fell, Rey Andrade
VFX Supervisors: Robert Sethi, Chris Knight, Felix Urquiza; The Mill
Editor: Jono Griffith, Union Editorial
PUBLIC SERVICE ANNOUNCEMENT
WATERisLIFE “4 Year Old Bucket List” 2:11
Production Company: DDB New York
Director: Alec Helm
Executive Producer: Ed Zazzera
Advertising Agency: DDB New York
Agency Chief Creative Officer/Creative Director: Matt Eastwood
Agency Executive Creative Director: Menno Kluin
Agency Copywriters: Frank Cartagena, Kevin Meagher
Agency Art Directors: Sam Shepherd, Donna Kwon
Agency Producer: Nina Horowitz
Child: Nkaitole
Editor: Alec Helm, DDB New York
States United To Prevent Gun Violence “Ed” :30
Production Company: harvest Films
Director: Adam Goldstein
Director of Photography: Roman Jakobi
Executive Producers: Bonnie Goldfarb, Rob Sexton
Advertising Agency: Grey New York
Agency Executive Creative Directors: Steve Krauss, Ari Halper
Agency Creative Director: Eric Schutte
Head of Production: Niko Whelan
Producer: Francie Moore
Agency Copywriters: Rob Carducci, Richard Bullock
Agency Art Director: Eric Schutte
Editor: Gavin Cutler, Mackenzie Cutler
350 Action “Climate Name Change” 2:36
Production Company: Furlined
Director: Ted Pauly
Executive Producers: Diane McArter, David Thorne, Meghan Lang
Advertising Agency: Barton F. Graf 9000
Agency Creative Directors: Gerry Graf, Eric Kallman, Brandon Mugar, Dave Canning, Dan Treichel
Copywriter: Dave Canning
Editor: Chris Franklin, Big Sky Edit
LOW BUDGET
Dick’s Sporting Goods “Run For: Team Hoyt” 4:07
Production Company: Greenpoint Pictures
Director: The Hudson Dusters (Michael Kuhn and Niles Roth)
Executive Producers: Michael Kuhn, Jacob Lincoln
Advertising Agency: Anomaly New York
Agency Executive Creative Director: Mike Byrne
Agency Creative Director: Seth Jacobs
Agency Copywriter: Johnny Dantonio
Agency Art Director: Matt Walton
Agency Producer: Katie Nickles
Editor: Logan Roos, Greenpoint Pictures
STUDENT COMMERCIAL
Veronica’s Voice “Flier” 1:02
Director/Editor: Jae Yong Park
School: Art Center College of Design
Course: Independent Study
Instructor: Andrew Harlow
Director of Photography: Andy Iere Kim
Puma “Look Better” :47
Director/Editor: Brian Lannin
School: New York University
Course: Directing The Commercial
Instructor: Laura Belsey
Director of Photography: Chin Tangsakulsathaporn
ADVERTISING EXCELLENCE/INTERNATIONAL
Harvey Nichols “Sorry, I Spent It On Myself” 1:44
Production Companies: Outsider, Station Film
Director: James Rouse
Executive Producer: Benji Howell
Advertising Agency: adam&eveDDB
Agency Creative Directors: Ben Tollett, Emer Stamp, Ben Priest
Editor: Bill Smedley, Work Post
Lurpak “Weave Your Magic” 1:00
Production Company: Outsider
Director: Scott Lyon
Director of Photography: John Mathieson
Executive Producer: Robert Campbell
Advertising Agency: Wieden+Kennedy London
Agency Creative Directors: Ray Shaughnessy, Dan Norris
Agency Producer: Matthew Ellingham
Producer: Zeno Campbell
Editor: Art Jones, Work Post
Honda “Illusions” 1:00
Production Company: Gorgeous
Director: Chris Palmer
Executive Producer: Rupert Smythe
Production Designer: Pirra
Advertising Agency: mcgarrybowen London
Agency Executive Creative Director: Angus MacAdam
Agency Creative Directors: Richard Holmes, Remco Graham
Agency Producer: Richard Firminger
Editor: Paul Watts, The Quarry
CURATOR’S RECOGNITION
Intel “Look Inside: Mick Ebeling” 1:43
Production Company: The Ebeling Group
Directors: Mick Ebeling, Lucy Walker
Directors of Photography: Adrian Belic, Timoteo Freccia, Aaron Phillips
Executive Producer: Kira Carstensen
Advertising Agency: Venables Bell & Partners
Agency Creative Director: Tom Scharpf
Agency Associate Creative Director: Eric Boyd
Agency Copywriter: Rob Calabro
Agency Art Director: Ezra Paulekas
Agency Director of Integrated Production: Craig Allen
Editor: Kyle Brown, Beat Editorial
ADVERTISING EXCELLENCE/SINGLE COMMERCIAL
Volvo Trucks “The Epic Split” 1:17
Production Company: Folke Film
Director: Andreas Nilsson
Director of Photography: Ed Wild
Executive Producer: Swiss
Advertising Agency: Forsman & Bodenfors
Agency Copywriters: Martin Ringqvist, Björn Engström
Agency Art Directors: Anders Eklind, Sophia Lindholm
Agency Producers: Alexander Blidner, Peter Gaudiano
Designer: Jerry Wass
Producer: Joi Persson
Music: “Only Time” (Ryan, Ryan Ni Bhraonain), performed by Enya
Editor: Peter Brandt, Frilans
ADVERTISING EXCELLENCE/CAMPAIGN
Old Spice “Constant Shower, Watermelon, Architect” :15
Production Company: Biscuit Filmworks/Revolver
Director: Steve Rogers
Director of Photography: Ben Seresin
Executive Producers: Shawn Lacy, Holly Vega, Michael Ritchie
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Jason Bagley, Craig Allen
Agency Copywriter: Nathaniel Lawlor
Agency Art Director: Croix Gagon
Agency Producer: Lindsay Reed
Editor: Richard Orrick, Work Post Films
AICP AWARDS FACT SHEET
Production Companies On Honored Work
9 Honors – MJZ
Direction – Old Spice “Momsong”
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Production Design – Sony PlayStation “Greatness Awaits”
Humor – Old Spice “Momsong”
Performance/Dialogue – “A Lot Can Happen in 48 HRS”
Copywriting – Nike “Possibilities”
Agency Art Direction – General Electric “Childlike Imagination”
Visual Effects – General Electric “Childlike Imagination”
6 Honors – Folke Film
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next/Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film – Volvo Trucks “The Epic Split”
4 Honors – Biscuit Filmworks
Editorial – Guinness “Basketball”
Performance/Dialogue – Nike Golf “Play In The Now RZN”
Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect” (co-production with Revolver)
Next Product Integration – Hyundai “The Walking Dead Chop Shop App”
4 Honors – Furlined
Next Integrated Campaign – 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
4 Honors – Park Pictures
Direction – Apple Computers “Misunderstood”
Editorial – Procter & Gamble “Pick Them Back Up”
Editorial – Apple Computers “Misunderstood”
Sound Design – Duracell “Derrick Coleman/Trust The Power Within”
3 Honors – Epoch Films
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
3 Honors – Smuggler
Cinematography – Chrysler SRT Viper “Body and Soul”
Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Made”
Copywriting – Chrysler SRT Viper “Body and Soul”
2 Honors
The Ebeling Group
Lovely Giant
Mill+
Moonbot Studios
Outsider
1 Honor
1st Ave Machine
Aero Films
Arts & Sciences
Blacklist
Bob Industries
B-Reel
Bump Films
Exit Films
Gifted Youth
Gorgeous
Greenpoint Pictures
harvest Films
HēLō
Highlight Films
Hornet
Hugo & Marie
Hungry Man
Legs Media
Modern Assembly
Moxie Pictures
Prodigious
Recommended Media
Royale
SKUNK
Studio Animal
The Super Group
Tool
Directors On Honored Work
6 Honors – Andreas Nilsson
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next/Integrated Campaign Volvo Trucks – “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film - Volvo Trucks “The Epic Split”
4 Honors – Ted Pauly
Next/Integrated Campaign – 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
3 Honors – Lance Acord
Direction – Apple Computers “Misunderstood”
Editorial – Apple Computers “Misunderstood”
Editorial – Procter & Gamble “Pick Them Back Up”
3 Honors – Martin De Thurah
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
3 Honors – Nicolai Fuglsig
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Copywriting – Nike “Possibilities”
2 Honors
Jaron Albertin
Steve Ayson
Meagan Cignoli
Mick Ebeling
Angus Kneale
Brad Oldenburg & Limbert Fabian
Steve Rogers
1 Honor
Martin Allais
Matt Aselton
Peter Atencio
Coban Beutelstetter
Carlão Busato
Nico Casavecchia
Meagan Cignoli
Dvein, Blacklist
Yves Geleyn, Elliot Dear
Adam Goldstein
Alec Helm
John Hillcoat
Henry Hobson
Brien Holman
The Hudson Dusters (Michael Kuhn and Niles Roth)
Mario Hugo
Randy Krallman
Dan Levin
Scott Lyon
James Mangold
Zach Math
Noam Murro
Chris Palmer
Ted Pauly
A.G. Rojas
James Rouse
Jeff Tremaine
Frank Todaro
Matthijs van Heijningen
Jason Zada
Advertising Agencies On Honored Work
14 Honors – Wieden+Kennedy
Advertising Excellence/Campaign – Old Spice “Constant Shower,” “Watermelon,” and “Architect”
Advertising Excellence/International – Lurpak “Weave Your Magic”
Direction – Old Spice “Momsong”
Production – Nike “Possibilities”
Production Design – Nike “Possibilities”
Editorial – Procter & Gamble “Pick Them Back Up”
Licensed Soundtrack Or Arrangement – Coca-Cola “It’s Beautiful”
Humor – Old Spice “Momsong”
Performance/Dialogue – Nike Golf “Play In The Now RZN”
Copywriting – Nike “Possibilities”
Next Experiential - Heineken “Departure Roulette”
Next Social - Heineken “Crack The US Open”
Next Website/Microsite - Electronic Arts “Life Size Messi”
Next Mobile - Heineken “Crack The US Open”
8 Honors – BBDO New York
Production – Anheuser-Busch/Bud Light “Whatever Happens”
Editorial – Guinness “Basketball”
Agency Art Direction – General Electric “Childlike Imagination”
Animation – PETA “98% Human”
Visual Effects – PETA “98% Human”
Visual Effects – General Electric “Childlike Imagination”
Next Social - Lowe's “Vine Fix in Six Campaign”
Next Website/Microsite - Lowe's “Fix in Six Tumblr Page”
6 Honors – Forsman & Bodenfors
Advertising Excellence/Single Commercial – Volvo Trucks “The Epic Split”
Next Integrated Campaign – Volvo Trucks “Live Test Series Integrated Campaign”
Direction – Volvo Trucks “The Epic Split”
Visual Style – Volvo Trucks “The Epic Split”
Licensed Soundtrack Or Arrangement – Volvo Trucks “The Epic Split”
Next Viral/Web Film - Volvo Trucks “The Epic Split”
5 Honors – Droga5
Visual Style – Hennessy “The Man Who Couldn’t Slow Down”
Production – Hennessy “The Man Who Couldn’t Slow Down”
Cinematography – Hennessy “The Man Who Couldn’t Slow Down”
Performance/Dialogue – Newcastle Brown Ale “Anna Kendrick: Behind the Scenes of the Mega Huge Football Ad We Almost Produced”
Next Mobile - UNICEF “Tap Project 2014”
4 Honors – Barton F. Graf 9000
Next Integrated Campaign - 350 Action “Climate Name Change”
Public Service Announcement – 350 Action “Climate Name Change”
Next Viral/Web Film - 350 Action “Climate Name Change”
Next Cause Marketing - 350 Action “Climate Name Change”
2 Honors
adam&eveDDB
CAA Marketing
Deutsch New York
Leo Burnett
The Martin Agency
mcgarrybowen
The Richards Group/Spotmakers
TBWA\Media Arts Lab
1 Honor
72andSunny
Anomaly
BBH New York
Clemenger BBDO Melbourne
COLLINS
DDB New York
Deutsch Los Angeles
Energy BBDO
FCB Chicago
Grey Brasil
Grey New York
GSD&M
INNOCEAN
Mullen
Nemo Design
Not Impossible Labs
Ogilvy New York
Pereira & O'Dell
R/GA
Saatchi & Saatchi New York
TBWA\Chiat\Day Los Angeles
Team One
AICP Week Sponsors
Sponsors help make all of the events during AICP Week possible. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, Prosight, Shutterstock, and Universal Studios. Its Supporting Partners are: The Film Office of the Hawaiian Islands and Sony Pictures Studios. The Show Corporate Leader is the Directors Guild of America (DGA). The Show Corporate Benefactors are: Advertising Age, Aspen Travel, AwardCore, Creativity, Extreme Reach|SourceEcreative, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, The London NYC and The London West Hollywood, McCann Systems, The Mill, Nice Shoes, and SHOOTMagazine/SHOOTonline. The Show Corporate Patrons are: AdSpur, Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, The Mission; Mophonics Music & Sound; QUIETMAN; Spot Welders, and VCU Brandcenter.
The AICP Next Awards Corporate Benefactors are: McCann Systems and Trollback+Company.
For more information about the AICP Show or AICP Next Awards, please visit aicpawards.com.
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
ABOUT AICP
Founded in 1972, AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry by: disseminating information; representing the production industry within the advertising community in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
Kristin Wilcha
Chief of Staff
AICP
Contact Kristin via email
212-929-3000
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