New York-based creative content agency Plus recently collaborated with the brand design team at Starwood Hotel & Resorts to create a series of funny and irreverent films highlighting the hospitality brand’s revolutionary new “Keyless Key” smartphone check-in capabilities now available at three of its global brands: W, Aloft, and Element. Starwood is the first in the hospitality to introduce a truly keyless and mobile check-in technology.

“Keyless Key” includes a new door lock system that uses Bluetooth technology to connect to an iPhone or Android app and enable guests to check-in and open their room doors using their smartphone instead of a keycard. The feature is supported within the Starwood Preferred Guest (SPG) App.