Saturday, May 26, 2018
You are here:

Tourism Ireland's "The Sounds of the Wild Atlantic Way"

By

Artisans PR
Tuesday, May. 20, 2014

2149 views

Log in or register now!

The beauty of Ireland’s west coast and the magic of its music are woven together in breathtaking fashion in a new, multifaceted ad campaign directed by Georgi Banks-Davies (represented in the U.S. by Madheart) for Tourism Ireland and Publicis, London.

The campaign, produced by Friend, London, includes an 8-minute documentary as well as 60- and 30-second spots, and promotes the launch of a 2500 km tourist route, dubbed the Wild Atlantic Way, by following members of the indie band Solomon Grey on a road trip. Band members travel via Volkswagen van that doubles as a mobile recording studio and make stops to admire the rugged coastline and visit with local musicians. The documentary is incorporated into an interactive website where visitors can also download a Solomon Grey EP.

Credits

Client: Tourism Ireland
Agency: Publicis London Andy Bird, executive creative director.
Director:  Georgi Banks-Davies (represented in the U.S. by Madheart)
Production:  Friend, London. Todd Bahazi, director of photography.
Edit: MPC, London. Chris Roebuck, editor. 

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top