Monday, October 24, 2016
You are here:

Tourism Ireland's "The Sounds of the Wild Atlantic Way"


Artisans PR
Tuesday, May. 20, 2014


Log in or register now!

The beauty of Ireland’s west coast and the magic of its music are woven together in breathtaking fashion in a new, multifaceted ad campaign directed by Georgi Banks-Davies (represented in the U.S. by Madheart) for Tourism Ireland and Publicis, London.

The campaign, produced by Friend, London, includes an 8-minute documentary as well as 60- and 30-second spots, and promotes the launch of a 2500 km tourist route, dubbed the Wild Atlantic Way, by following members of the indie band Solomon Grey on a road trip. Band members travel via Volkswagen van that doubles as a mobile recording studio and make stops to admire the rugged coastline and visit with local musicians. The documentary is incorporated into an interactive website where visitors can also download a Solomon Grey EP.


Client: Tourism Ireland
Agency: Publicis London Andy Bird, executive creative director.
Director:  Georgi Banks-Davies (represented in the U.S. by Madheart)
Production:  Friend, London. Todd Bahazi, director of photography.
Edit: MPC, London. Chris Roebuck, editor. 

Log in or register now!
Log in or register now!