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Timberland's “In My Element”


Tuesday, Nov. 4, 2014


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Lucky Post editor Logan Hefflefinger and Director Paul Minor reunited for a Timberland brand spot via agency YARD. Sun-kissed optimism and a carpe diem spirit shine in “In My Element” which just launched nationwide.


Agency: YARD
Co–Founder / Chief Creative Officer: Stephen Niedzwiecki
Co–Founder / Chief Strategic Officer: Ruth Bernstein
Head of Client Services: Jessica Chalifoux
Associate Creative Director: David Oscroft
Executive Producer: Jennifer Carter-Campbell
Associate Producer: Sara Harper
Account Supervisor: Jonica Reed

Production Company: Logan & Sons
Director: Paul Minor
Head of Production: Scott Siegal
Line Producer: Jonathan Lia
Director of Photography: David Lanzenberg

Editing & Post: Lucky Post
Editor: Logan Hefflefinger

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