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Subaru's "WRX STI vs. the Drones”

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Big Block
Wednesday, Apr. 16, 2014

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Bicoastal digital production and design studio Big Block produced the live action shoot, virtual obstacle course and animated drone fleet for the television, cinema and online commercial “Subaru WRX STI vs. the Drones.” To show off the 2015 Subaru WRX STI’s best-in-its-class high performance power and impeccable control, DDB Canada’s Toronto office developed the concept of a futuristic autocross course made of CG drone quadcopters to challenge the WRX STI with real-time precision driving. 

Three hundred shape-shifting drones with an attitude put the equally badass WRX STI to the test, altering the course in a dynamic, real-time display of synchronized morphology and demanding the ultimate in performance and precision response from the car. Despite the challenge, the WRX STI, which is engineered to perform, navigates the course with impressive precision, ease and control.

Credits

Title: Subaru “WRX STI vs. The Drones”

Client: Subaru Canada Inc.

Agency: DDB Canada Toronto
Chief Creative Officer: Kevin Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Associate Creative Director: Rob Sturch
Copywriter: Rob Sturch
Art Director: Rosalinda Graziano, Loretta Lau
Agency Producer: Stef Fabich, Senior Producer; Elizabeth Fitzpatrick, Associate Producer
Account Team: Michael Davidson, SVP, Business Unit Director; Scott Barr, Account Director; Julia Morris, Account Supervisor; Lindy Scott, Account Executive
Strategy: Tony Johnstone, SVP, Director of Strategic Planning; Sandra Moretti, Strategy Director
Social Media Strategy: Ed Lee, Senior Director, Social Media 

Production Company: Big Block
Managing Director: Kenny Solomon
Executive Producer: Peter King
Director: Mark Glaser
Director of Photography: Mark Glaser
Senior Producer: Kay Rough

Post-Production Company: Big Block
Online Editor: Brian Shneider

VFX/Animation Company: Big Block
Executive Producer: Peter King
Senior Producer: Kay Rough
VFX Coordinator:  Tiffany Dickerson
VFX Supervisor: Randall Smith
CG Artists:  Rob Glaser, Nick Poznick, Tom Connors, Paul Hormis, Tadao Masuyama
Compositing:  Olaf Wendt, Kevin Pierce

3D Scanning:  Gentle Giant Studios

Color Grade:  Cinelicious – Lynette Duensing

Audio House: Grayson Matthews

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