HGI Long Weekend 2015
STORY director Blair Hayes encourages weekend travelers to “connect,” “stroll,” “smile,” “cheer” and “celebrate” in an upbeat new campaign for Hilton Garden Inn and California agency DGWB. The 15- and 30-second television spots portray the upscale hotels as a great venue for people seeking to getaway, take in the local sites and have fun. Couples and friends are shown relaxing, dining, shopping, sharing a glass of wine and partying in a club. Superimposed graphics underscore the mood.
Client: Hilton Garden Inn. Judy Christa-Cathey, Vice President Global Brand Marketing; Jason Hill, Brand Marketing Manager.