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HGI Long Weekend 2015

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Artisans PR
Monday, Feb. 2, 2015

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STORY director Blair Hayes encourages weekend travelers to “connect,” “stroll,” “smile,” “cheer” and “celebrate” in an upbeat new campaign for Hilton Garden Inn and California agency DGWB. The 15- and 30-second television spots portray the upscale hotels as a great venue for people seeking to getaway, take in the local sites and have fun. Couples and friends are shown relaxing, dining, shopping, sharing a glass of wine and partying in a club. Superimposed graphics underscore the mood.

Credits

Client: Hilton Garden Inn. Judy Christa-Cathey, Vice President Global Brand Marketing;  Jason Hill, Brand Marketing Manager.

Agency: DGWB. Jon Gothold, Partner/Executive Creative Director/AD; Courtney Betley, Associate Creative Director/CW; Amy Krause, Executive Producer; Aron Orton, Editor; Brandt Weisman, Motion Graphics; Johanna Curgus, Group Account Director
 
Production:  STORY. Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; MaryAnn Dezulskis, Producer.
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