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Destination XL's "You're Looking Good"


Ro Lawrence Media
Wednesday, May. 28, 2014


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Sonixphere created an emotional orchestral score for The Richards Group, Dallas and Destination XL (DXL) utilizing 23 live musicians playing along with programmed orchestral elements. The suite of spots consisted of a :30,:25/05 and :15 and broke nationally on April 27th.  Shot by Radical Media, the film chronicles the transformation of four bigger guys who morph from being just “average Joes” into “towering icons of style,” as a result of donning stylish designer duds sold by the largest one-stop shop for men’s apparel in waist sizes 38 and up.


Agency: The Richards Group
Creative Directors: Danny Bryan, Todd McArtor; Art Director: Rodrigo Maycotte, Copywriter: Joey Googe, Agency Producer: Dan Calhoun 

Music: Sonixphere 
Engineer: Mat Lejeune

Production Company: Radical Media
Director: Brendan Hearne, Director of Photography: Tim Hudson

Post Production: 3008 Editorial, Dallas
Editor: Marc Stone, Online Editor: Mark Sullivan, Final Audio Mix: Matt Cimino 

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