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Chozen's "Bubbly" from Show Launch Campaign


Friday, Feb. 28, 2014


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These comedic promos use a blend of live-action and animation that work together to tell and sell each joke. In "Bubbly," Bobby Moynihan, along with cast members Method Man (who identifies himself as actress Ashlee Simpson) and Nick Swardson announce the upcoming animated series as random cartoon objects crop up: angel wings, flying cash, explosive champagne bottles, a lobster with a hat on, and even Moynihan's mom's house. In another promo, Moynihan completely transforms into the cartoon character Chozen. The concept of the campaign was to highlight the star talent behind "Chozen" and to give audiences a glimpse of the cartoon's look and feel by employing the same aesthetics, animation style and personality seen in the actual show. 

Client: FX Networks
President of Marketing & On-Air Promotion: Stephanie Gibbons
SVP On-Air Promotion: John Varvi
SVP Production & Special Projects: Kenna McCabe
VP of On-Air Promotion: Ethan Adelman
Director of Production: Elizabeth Knight
Director of Production: Hannah Gullixson
Art Director Studio FX: Amie Nguyen
Editor: Colman Connelly
VFX Company: Roger
Director/Creative Director: Ethan Adelman @ FX Networks
Executive Creative Director: Terry Lee
Associate Creative Director: Ariel Costa
Executive Producer: Josh Libitsky
Producer: Alex Dos Santos
Designers: Brian Won, Bryan Louie
Animators: Jason Carpenter, Lyuben Dimitrov, Jahmad Rollins, Robin Steele, Adam Lawrence
Compositors: Dan Wiese, Adam Lawrence
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