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2014 MTV Video Music Awards Spots Mashup

By

SPW Manager
Wednesday, Aug. 27, 2014

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Backyard director Kim Nguyen jumps inside the heads of some of the music industry’s finest in a star-studded campaign for the 2014 MTV Video Music Awards.  The spots feature poignant black and white close-ups of some of the 2014 show’s performing lineup, glimpsing into their headspaces as they anticipate the final moments before the show. From YouTube sensation newcomers 5 Seconds of Summer to former VMA-naysayer and Maroon 5 front man Adam Levine; to VMA vets Usher, Taylor Swift and Nicki Minaj, Nguyen captures the jitters, frenzy and swagger that arise the moments before stepping on stage. The campaign reboots the 1980s “I Want My MTV” tag made famous by the Dire Straits/Sting song, with the artists taking their own unique approaches to demanding their MTV.

SPW Credits

Client: MTV

Agency: MTV

Creative Directors, MTV: Amy Campbell, Richard Turley, Lu Chekowsky, Andy Ferguson

Art Director, MTV: Emily Keegin

Executive Producer, MTV: Kris Walter

Line Producer, MTV: Matt Sears

Production Company: Backyard

Director: Kim Nguyen

Executive Producer: Kris Mathur

Line Producer: Janie Brown Kelly

Director of Photography: Mihai Malaimare Jr

Editorial Company: MTV In House

Editors: Erik Carter, Padraic Dowd

Audio Design: The Lodge: Kevin Dawkins, Colin Thibadeau

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