2014 MTV Video Music Awards Spots Mashup
Backyard director Kim Nguyen jumps inside the heads of some of the music industry’s finest in a star-studded campaign for the 2014 MTV Video Music Awards. The spots feature poignant black and white close-ups of some of the 2014 show’s performing lineup, glimpsing into their headspaces as they anticipate the final moments before the show. From YouTube sensation newcomers 5 Seconds of Summer to former VMA-naysayer and Maroon 5 front man Adam Levine; to VMA vets Usher, Taylor Swift and Nicki Minaj, Nguyen captures the jitters, frenzy and swagger that arise the moments before stepping on stage. The campaign reboots the 1980s “I Want My MTV” tag made famous by the Dire Straits/Sting song, with the artists taking their own unique approaches to demanding their MTV.
Creative Directors, MTV: Amy Campbell, Richard Turley, Lu Chekowsky, Andy Ferguson
Art Director, MTV: Emily Keegin
Executive Producer, MTV: Kris Walter
Line Producer, MTV: Matt Sears
Production Company: Backyard
Director: Kim Nguyen
Executive Producer: Kris Mathur
Line Producer: Janie Brown Kelly
Director of Photography: Mihai Malaimare Jr
Editorial Company: MTV In House
Editors: Erik Carter, Padraic Dowd
Audio Design: The Lodge: Kevin Dawkins, Colin Thibadeau
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