Publicis New York has tapped retail and shopper marketing leader Nancy Shamberg to serve in the new role of sr. VP, group commerce director. She reports directly to Publicis New York CEO Carla Serrano and EVP, managing director Adam Hunt. Shamberg comes directly from TPN in Chicago, an Omnicom company, where she was managing director, shopper marketing. Shamberg’s skill and expertise expand the scope and scale of the Publicis Retail and Commerce Marketing discipline.
 
With almost two decades of leadership experience in retail and shopper marketing, Shamberg is widely recognized as a thought-leader in the shopper marketing space. She has overseen multi-million shopper marketing budgets for some of the most respected retail and CPG brands including The Clorox Company, Conagra, Frito- Lay, and Albertsons/Safeway. At TPN, Shamberg also played a significant role in business development. She additionally oversaw TPN’s San Francisco office. Shamberg is a frequent industry speaker and guest lecturer, including engagements at Shopper Marketing Expo, League of Leaders for Shopper Marketing Industry and Path to Purchase Summit.