Sergio Bosatra has joined Identity for exclusive commercial representation in the U.S. Bosatra has extensive experience as a tabletop director shooting food, beauty, and product macrophotography, as well as lifestyle and people.  His work stands out for its contemporary style, which is clean and graphic as it captures texture and color in unexpected ways through hi res and hi speed images and movement.   

Bosatra’s signing comes on the heels of the unveiling of Identity’s new technological development, the Robic arm.  Robic is a fully programmable moving camera arm that allows for precise, exact movement up to 105 MPH to capture motion at 2500 frames per second, facilitating the capture of groundbreaking footage.

“Having Sergio’s eye and knowledge of tabletop,  combined with our state of the art Robic Arm will really put a whole new spin on the way people view macro photography,” said Identity owner Joe Masi. “This camera will allow Sergio opportunities to create things never done before and is something this industry has been wanting for a while.” 

The Robic is ideal for capturing not only tabletop and product footage, but also can achieve phenomenal results with motion of people and objects.  Thus this technology enables new possibilities in the categories of sports/action, automotive, beauty, and lifestyle.  

To round out Identity’s new capabilities, its new office on the west side of Manhattan will include a fully functioning stage and studio, where the Robic arm will reside. The Robic technology will be exclusive to Identity’s roster of directors.