Independent ad agency Ignited has appointed Eric Springer to serve as its first ever chief creative officer. He most recently was CCO at FCB/West running the L.A. and San Francisco offices and helping to launch Taco Bell’s “Live Mas” campaign and land new clients, including Levi’s.

Earlier while running the VW account at Deutsch, Springer had a hand in creating the lauded 2011 Super Bowl spot “The Force,” the most viral video of all time with over 65 million YouTube views and counting. He also helped grow a 15-person start-up into a 400-person machine, leading the agency’s transition to digital media, producing fully-integrated digital and viral campaigns on behalf of clients such as Volkswagen, Coors Light and General Motors.

Springer brings over 20 years of experience in the advertising industry, creating campaigns for top brands including Volkswagen, Levi’s, Taco Bell, General Motors and Coors. He has won awards at all of the top industry shows such as Cannes, One Show, D&AD, the AICP Show, EFFIEs and Communications Arts. His work is also part of the permanent display in The Advertising Hall of Fame, The Museum of Modern Art and The Smithsonian.

Prior to FCB, Springer was CCO, partner at Pitch, where he helped brand and grow the agency into a full-service shop.