TBWA\Chiat\Day Los Angeles has appointed Luis DeAnda to the role of general manager, as part of the executive leadership team for the agency. This is a new role for the expanding agency group, and DeAnda will report directly to agency president, Carisa Bianchi.
DeAnda (43) joins from TBWA\Media Arts Lab, where he was most recently global managing director for TBWA\MAL’s international network. As part of his new role, DeAnda will focus on agency operations, client management and talent management for the Los Angeles office. He will also continue to partner with TBWA\MAL’s leadership in helping the Apple brand expand into key global markets.
Bianchi commented, “As our agency model has evolved to include Digital Arts Network, Shopper Arts Network, BEING and Let There Be Dragons within the TBWA LA Group, it is important that we have a strong leadership team in place More