Created by McCann New York and directed by Roman Coppola via The Directors Bureau, this L’Oreal Paris spot debuted on the Golden Globes telecast. Part of McCann’s “Comeback” campaign for Elvive Hair Care, the commercial features an actress getting ready to go on stage. She nervously paces in her dressing room, awaiting the big moment.
The camera finally reveals the actress to be Golden Globe winner and Stranger Things star Winona Ryder. Supers note that everyone loves a comeback–and your hair deserves one too, a reference to Elvive’s products which are designed to revive damaged hair.
Credits
Client L’Oréal Paris/Elvive Agency McCann New York Sean Bryan, Tom Murphy, NY chief creative officers; Shayne Millington, Jim Hord, executive creative directors; Rachel Leibson, creative director; Nathalie Huni, group creative director; Marissa Pierce, art director; Caitlin Harris, writer; Nathy Aviram, chief production officer. Aaron Kovan, EVP, head of internal production; Debbie Dunlap, SVP, executive producer; Jory Sutton, producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Danielle Korn, EVP, director of broadcast production. Production The Directors Bureau Roman Coppola, director; Lisa Margulis, exec producer; Julie Sawyer, producer; Pieter Vermeer, DP. Editorial Consulate Peter Johnson, editor; Jeremy Huff, Matt Ferran, assistant editors; Lisa Binassarie, exec producer; Alan Lopez, post producer; Mike Stolz, VFX artist; Todd Robinson, VFX producer. Music Song: “Anything’s Possible” MoZella, artist. Audio Post Sonic Union Joe O’Connell, audio engineer. Telecine The Mill Damien Van der Cruyssen, colorist.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
