After being on the sidelines, Netflix has started dipping into live sports.
Over the past few months, the streaming giant has aired exhibition events in golf and tennis. It is also slated to air the July 20 bout between Mike Tyson and Jake Paul. Beginning next year, Netflix will start carrying World Wrestling Entertainment's flagship show, "Raw."
So there's been speculation about whether Netflix's recent forays into live sports are a precursor to becoming a major player for live sports rights. While having another competitor for rights would certainly be welcomed, it is unlikely to happen soon.
"The discipline that they have shown about what they're either creating or acquiring and not deviating from that has been fascinating to watch so far," said Tag Garson, president of Excelsior Sports and Entertainment, a consulting and marketing company.
Last November's Netflix Cup, where Formula 1 drivers were paired with PGA golfers More