Monday, August 20, 2018
You are here:

Custom Special Event Spot for "CMT Music Awards"

By

Kristien Brada-...
Wednesday, May. 30, 2018

927 views

Log in or register now!

To promote its 2018 “CMT Music Awards,” CMT called on trusted collaborator 2C Creative to take the network’s concept – the CMT Music Awards will blow your mind – beyond the figurative and, in a creative/playful way, convey the fun that differentiates this award’s show experience from all the others.

CMT EP for On-Air Promos Jeff Nichols asked 2C to put some real wind behind his idea, and 2C had quite the “blast” in the process! The agency combined the idea of a slo-mo photo booth party and blasting compressed air into someone’s face to create a hyper-real “mind blowing” experience. Compressed air was expelled through as many as four nozzles at wind forces of 100 psi, or the equivalent of constant 88-mph hurricane force wind. The resulting wind gusts produced hilarious facial distortions that could only be enjoyed by shooting at 1000 fps (frames per second) on the Phantom Flex 4K camera. 

Credits

CMT
VP Creative: Peter Mannes, Executive Producer, On-Air Promos: Jeff Nichols, Sr. Director, Creative Production: Lindsay Lapinski, Writer/Producer, Creative: Travis Frady, Line Producer, Short Form: Jon Brown

2C
Chief Creative Officer: Chris Sloan, General Manager, Senior Director of Operations: Nikki Coloma, Live-Action Director/Creative Director: Brian Eloe, Writer/Producer: Cheryl King, Editor: Jesus Martinez, Executive Producer, Graphics: Bob Cobb, Compositor/Colorist: Dmitri Zavyazkin, Graphic Designer: Andy Fernandez, Technical Operations Manager: Ashley Hartford, Assistant Editor: Williams Naranjo, Assistant Editor: Kelly Lanman, Audio Engineer: Cesar Haliwa

Collaborators
Director of Photography: Andrew Turman, Line Producer: Chris Stoerchle, Production Designer: Gregg Horne

0
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Aug. 19, 2018

Glitz won over guns as the gilded romance "Crazy Rich Asians" debuted at...

Friday, Aug. 17, 2018

Have you noticed something oddly tranquil about this summer movie season?...

Friday, Aug. 17, 2018

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the "...

Friday, Aug. 17, 2018

Park Pictures​ London has hired Bethany Reilly as head of sales and...

Friday, Aug. 17, 2018

United Entertainment Group ( UEG ), a global entertainment, sports and...

Thursday, Aug. 16, 2018

The Toronto International Film Festival Primetime program revealed its...

Recent SPW Releases

Friday, Aug. 17, 2018

SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...

Wednesday, Aug. 15, 2018

In the opening title sequence of “ Bleach ” (Warner Bros), as envisioned...

Wednesday, Aug. 15, 2018

Today, the Visual Effects Society (VES), the industry’s global...

Wednesday, Aug. 15, 2018

The Directors Guild of America (DGA) today announced that Director Ang Lee...

Tuesday, Aug. 14, 2018

Recently Society of Camera Operators produced a roundtable discussion...

Tuesday, Aug. 14, 2018

axle ai, the leader in bringing artificial intelligence to video workflows...

MySHOOT Profiles

Rich Michell
Cinematographer, Director

Cinematographer, Visual Effects and Animation
Top