“Cancel the World Cup,” a technology-driven effort designed to raise awareness of the importance of visiting a cardiologist to help prevent heart disease, was named Best of Show at this year’s American Advertising Awards sponsored by the American Advertising Federation (AAF). The campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica Argentina (Argentinian Heart Foundation).
The American Advertising Awards received more than 25,000 entries as part of the three-tier competition. Campaigns need to advance through both local and regional levels in order to be eligible for the national award. In addition, the awards are often viewed as a lens offering insights into work that may also perform well at other upcoming international creative competitions.
In all, 65 Gold ADDYs were awarded, along with four Special Judges Awards and one Mosaic Award for multicultural advertising. ADDYs were also presented More