TBWA\Chiat\Day New York is restructuring and recruiting to its strategy team, solidifying digital at the heart of daily brand planning and building for future client needs.
The agency is focusing on further broadening the role of the strategist to include search, social and digital media proficiencies and to essentially, bridge traditional strategy and digital strategy.
The new team hires include:
Jared Cohen, sr. digital strategist, who brings with him client-side experience as global digital manager for Samsung Electronics. Jared’s expertise lies in analytics, insight and inclusion. Jared is also known for his entrepreneurial vision that comes from his background in Internet radio content production.
Nicole Hering, brand strategist, formerly of digital agency 360i, was a strategist for Downy, Kraft Cheese and NBC Universal.
Dakota Green, planner, was a former strategist at Woods Witt Dealy & Sons where he helped More