Zoe Nash and Sali Horsey, a British Arrow-winning creative team, have returned to adam&eveDDB in London following three years at 4Creative, U.K. Channel 4’s in-house agency.

Nash and Horsey first joined adam&eveDDB in 2015 on a creative placement, having both studied at Watford College. During their time at the agency they were responsible for campaigns including Hey Girls’ “Pad Ad,” which highlighted the shocking reality of period poverty in the U.K. They also worked across a number of brands including Waitrose, Campaign Against Living Miserably (CALM), Volkswagen, IAMS and Virgin Atlantic. In 2019 they were named British Arrows Best Emerging Team of the Year and won One Show’s Next Creative Leaders award. 

Nash and Horsey joined Channel 4 in 2020. Most recently at the broadcaster, they created a trailer to advertise Bake off 2023, featuring a group of sentient ingredients traveling to the Bake off tent to be made into a showstopper. They also made a campaign featuring real-class warfare to advertise the channel’s competitive reality TV show Rise & Fall. And as part of Channel 4’s celebrations of International Women’s Day, the creative duo turned out #LetHerFinish, where female speakers were continually interrupted by male counterparts, as announcements were made across TV channels. 

Their other work includes blacked out posters to launch throwback reality show Scared Of The Dark, and the “Life’s looking sweeter” campaign for The Great British Bake Off 2021. 

Nash and Horsey jointly stated, “We had to come back, our dentist is still in Paddington.”

And in another joint statement, Ant Nelson and Mike Sutherland, executive creative directors at adam&eveDDB, shared “Zoe and Sali were a great team when they left us, having three more years experience under their belts they’re going to be even better. We couldn’t be happier to have them back.”

Nash and Horsey are active industry mentors and have been involved with a number of mentoring initiatives including: The ideas foundation, Pitch futures, Media Trust and Advertising Unlocked.