Production company Tomorrow has added director Rodney Passé to its diverse talent roster. He had most recently been repped by Love Song in the commercialmaking space. 

Passé’s visceral, raw point-of-view and groundbreaking films celebrating Black normality and vulnerability have earned the filmmaker and contemporary artist a client list that includes Apple, Google, Gucci, Indeed, ESPN, and Lincoln. 

Passé’s work has been exhibited at galleries and museums across the United States. His 2018 short film titled Where are the African Gods? debuted at the UTA Artist Space in Los Angeles and screened at other leading institutions. The poetic film brings lyricist Abbey Lincoln’s words to life, while exploring the experiences of African Americans living in America. “Between Hell and Dreamstate,” Passé’s upcoming solo art show presented by Alternative Options Workshop, is set to open in 2023. 

Passé said of the crew at Tomorrow, “They produce some of the most visually stunning work out there. I’m looking forward to this new journey and glad to be part of the team.”

Chris Zander, managing director at Tomorrow, said, “The way Rodney looks at the world and captures it on film makes me smile. Surprises me. Challenges me. Makes me feel hopeful about the future, and makes me THINK. I love the man’s soul, and I’m thrilled we get to have his talents at Tomorrow.”