Olympics
Disillusionment. Fear. Rage.
In a divided America, the political conventions are sure to arouse those sensations among the millions of viewers tuned in. Then in a commercial break, an electric guitar will blare the final lines of the "The Star-Spangled Banner" over images of a diverse...
This year more than ever, the so-called "face" of the Olympics could be a wrestler, or a fencer, or an athlete who most of the world has never heard of before.
Armed with data that measures popularity in much deeper ways than in years past, and in hopes of picking the perfect storytellers...
Two years ago, the Australian IOC member John Coates called the preparations for the Rio de Janeiro Olympics "the worst" in recent memory.
A lot has happened since then as the countdown clock reaches 100 days on Wednesday.
The venues that Coates worried about are 98 percent ready,...
A swimmer with a heart-wrenching history is about to race at the Olympics, so of course NBC will first air a slickly produced feature full of teary interviews and stirring music.
Not next year. Not enough time.
With the 2016 Summer Games...
The Olympics move at their own pace, when an athlete can go from unknown to celebrity in a matter of hours.
Fans who will tune in loyally every night during the games might not have been aware a few weeks earlier of the date of the opening ceremony....
A leading advertising executive told the IOC on Sunday that the Olympic body needs to stay relevant with the younger generation and concentrate more of its content on the Internet and via mobile devices.
And the once futuristic-sounding technology of virtual reality will likely be part of...
U.S.-based media giant Discovery Communications Inc. secured the European broadcast rights for four Olympics through 2024 on Monday in a landmark deal worth 1.3 billion euros ($1.45 billion).
The parent company of the Discovery Channel and Eurosport...
Toyota Motor Corp. signed on as a worldwide Olympic sponsor Friday in a landmark deal reportedly worth nearly $1 billion, becoming the first car company to join the IOC's top-tier marketing program.
The eight-year deal starts globally in 2017 and...
If Boston, Los Angeles, San Francisco or Washington is picked to host the 2024 Olympics, the U.S. Olympic Committee will pay the price for winning. One of its first tasks will be to hand over millions in sponsorships to the victorious city's newly formed...
NBC Universal's Sochi performance is partly measured in gold, too.
Televising the Olympics is a complex, multi-million dollar business venture that seems to have more riding on it every two years. Beyond attracting millions of people to the broadcast...