SOUTH Music and Sound
Thursday, May. 23, 2024
As the features of the new Genesis--Hyundai Motor Company’s luxury car--appear on screen, the images mesh with the vehicle’s sounds in a way that lends a certain dimensionality to this commercial. The soundtrack seemingly emerges from the car as the genesis of the Genesis score--done by SOUTH...
Thursday, Mar. 3, 2022
While typical marketing in the horse care industry entails generic imagery and product-led messaging, Zoetis Equine instead opted for emotional branding with its campaign out of Minneapolis advertising agencies Colle McVoy and 10 Thousand Design.
Centerpiece of the effort is this film...