Tuesday, October 23, 2018
You are here:

PRETTYBIRD's Eric Wareheim Directs "Breakfast Watchers" For IHOP, Droga5

By

Robert Goldrich
Friday, Apr. 6, 2018

4273 views

Log in or register now!

This spot opens on a picturesque scene of a father and daughter in the middle of a forest, bird watching.  Or so we think.  As the story unfolds, we realize that it’s not birds they’re spying through binoculars, but breakfast - and specifically pancakes.  We watch as they enthusiastically discover IHOP’s blueberry pancakes and original buttermilk pancakes. The daughter then scans the forest and is shocked to find a new and exotic-looking breakfast item as she exclaims, “Holy pancakes! Look at that pancake, dad!” They’re immediately corrected by a rugged Breakfast Hunter whose been in full camouflage next to them the whole time. One can only venture to guess how long he’s been tracking this dish as he explains to them that they have, in fact, discovered the new King’s Hawaiian French Toast Combo from IHOP. He hands the little girl his “forkbow” as he proceeds to sprint towards this rare and delicious dish to capture it with his bare hands.

Titled “Breakfast Watchers,” this IHOP ad was directed by Eric Wareheim, who is one half of the comedy duo Tim & Eric. The commercial was produced by production company PRETTYBIRD. Tabletop portion of the piece was helmed by Trevor Shepard of Woodshop.

Credits

Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-directors, film production; Amanda Revere, executive producer, film; Forrest Holt, producer, film; Ryan McGrath, executive producer, experiential; Madison Goldberg, producer, interactive. Production PRETTYBIRD Eric Wareheim, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, VP, exec producer; Earl McDaniel, head of production; Bridgitte Pugh, line producer. Production (Tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Robert Ryang, editor; Marcia Wigley, sr. producer. Postproduction The Mill NY Kathy Siegal, VFX supervisor; Luis Martin, exec producer. Music Butter Audio Post Heard City Evan Mangiamele, audio engineer.

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75857/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75857/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75857/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75857/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Oct. 23, 2018

Creative agency David&Goliath (D&G) has appointed three senior...

Tuesday, Oct. 23, 2018

By the end of her impassioned speech last week in front of a crowded hotel...

Tuesday, Oct. 23, 2018

The "Making a Murderer" filmmakers were in many ways in a race against the...

Tuesday, Oct. 23, 2018

Director Danny Leiner--whose work spanned features, TV and advertising,...

Tuesday, Oct. 23, 2018

Stept, a creatively integrated production company with offices in Los...

Tuesday, Oct. 23, 2018

Director Daniel Benmayor--who first signed with Sweetshop in 2014 for...

Recent SPW Releases

Tuesday, Oct. 23, 2018

New York Festivals International Advertising Awards® unveiled the...

Tuesday, Oct. 23, 2018

SMPTE ® , the organization whose standards work has supported a century of...

Tuesday, Oct. 23, 2018

The Costume Designers Guild announced that Oscar® and Emmy®-nominated...

Tuesday, Oct. 23, 2018

Independent film financing company, The Forest Road Company, and leading...

Tuesday, Oct. 23, 2018

Sigma Corporation of America , a leading still photo and cinema lens,...

Tuesday, Oct. 23, 2018

Following the successful first season of the action-packed outdoor...

MySHOOT Profiles


Producer
Cinematographer, Director
Cinematographer, Director
Award Winning Writer-Director with International Experience
Director, Writer
Hari Sama
Director

Director

MySHOOT Company Profiles

Top