ScreenWork
When it comes to reaching out to "digital natives," people born in the 1980s and beyond who are used to having technology at their fingertips, you have to look at different mediums. That's why when Mazda Canada wanted to engage a university-aged audience, who is particularly critical and cynical...
What does the new Jeep Patriot have in common with Hulk, Spiderman and X-Men? Jeep's newest compact SUV is going to have its own adventure with the help of Marvel Comics. Taking a new spin on the user-generated content trend, the auto maker recently partnered with Marvel to create the microsite...
Domino's is serving up more than a new cheesy garlic bread pizza--its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads...
In the movie Pan's Labyrinth, director Guillermo Del Toro tells an imaginative tale set against the backdrop of a fascist regime in 1944 rural Spain. The film centers on Ofelia, a lonely and dreamy child living with her mother and adoptive father, a military officer tasked with...
The Camaro concept car unveiled at last year's Detroit auto show captured the imagination of Pontiac fan Kevin Morgan. He created a rendering of an '09 Trans Am from the Camaro concept shape and his illustrations have created quite a buzz among hobbyists and on the Internet. His drawings have...
Whether you add them to a recipe or use them as a festive, colorful decoration on a tray of cookies, M&M's are known to add life to a party--they really know how to have a good time. But can you say the same for yourself?
In a new campaign for M&M's, BBDO New York suggests...
To promote its Bud Select brand, Anheuser Busch wanted to hit a nerve with beer drinkers in their late 20s and early 30s who are experiencing that oh so sweet time in life--they have a real job, disposable income and are not necessarily married, so they can go out and not have to worry about...
You won't hear anything about how soft Kleenex is or about its cool oval dispenser in the brand's latest campaign. Instead you will see regular people from across the country and London letting out their emotional stories on topics like how they met their mate, coping in the wake of Hurricane...
It seems like there's always so much attention paid to the negative impacts of smoking, but little attention has been given to the positive impacts of quitting smoking--that is until now. In a new interactive campaign Arnold, New York, and GlaxoSmithKline have teamed up to introduce a new reason...
At the beginning of the football season I was determined to pay closer attention to the game and become a better fan. I wasn't sure which team to root for though because there are so many to choose from, and truth be told, I didn't know much about any of them.
But since I'm an...