iSpot of the Week
Microsoft's Genuine Fact Files, a worldwide campaign to combat software counterfeiting and increase awareness of software licensing issues, has been bolstered by a series of four-and-a-half-minute animated videos that illuminate the issues in an appealing way.
"Suspicious Cargo," the...
"You need to be a master of your environment, not a servant to it," says Chase Armitage. "When I realized this, that's when everything changed. That's when I did my first slip."
'Slip' is the new video ad for Xbox, from AKQA/London and...
The second season of Design Star, the HGTV show that will award a new show to the best of 11 home designers, starts July 22, prefaced by a campaign of on air :30s and "Vegas Sizzles," a 1:43 video playing at www.hgtv.com/designstar.
The long-...
An animated video that shows a fantasy encounter between two fighter plane warriors is being used by Microsoft to promote its digital music player Zune.
72andSunny/Los Angeles, which created a multi-media campaign to launch Zune last...
Two Hollywood stars, six NBA players and a hip hop sound track combine to communicate a strong message about AIDS testing in a PSA produced by HBO in association with the NBA, the Global Business Coalition on HIV/AIDs and the Kaiser Family Foundation. The PSA runs at...
The fusion of an exploding disco ball with the image of Justin Timberlake is the climax of "Screams," an HBO video ad being used to promote a concert that will air on the network September 3. The ad is playing at sites including YouTube, pcplanets.com, musicstarx.net,...
Would it be fun to have a beer with Genghis Khan? You can do it at Herestobeer.com, the Here's To Beer, Inc. site, sponsored by Anheuser-Busch, that offers videos of five historical figures quaffing beers as they pontificate about ribald issues, in...
To promote workplace safety among young workers, the Workplace Safety and Insurance Board of Ontario (WSIB) has created www.prevent-it.ca, a website featuring 11 animated videos that show a young worker, Scott, whose life changes dramatically after he loses...
What are Brian Urlacher, middle linebacker for the Chicago Bears, and David Ortiz, designated hitter for the Boston Red Sox, doing playing badminton? They're starring in an ad for Glaceau Vitaminwater that is running on TV and online.
"Badminton," from WPP Group's...
Microsoft Corp. introduced Silverlight, a cross platform browser platform for creating rich internet applications, at the National Association of Broadcasters (NAB) conference in April with a 90 second video that shows how the software can be used through multiple vignettes. Since the...