iSpot of the Week
Utilizing a professional basketball player is a common way to sell a sneaker. But getting the player to discuss his playing strategy in detail is almost as unusual as Wilt Chamberlin's 100 point game.
In a recent campaign for the Nike Zoom Kobe III aimed at the Asia Pacific market,...
Underwater Cenotes, one of Creature's 30 viral films for Pacifico Beer, takes viewers to one of the Yucatan's mystic sinkholes, which the Mayans consider sacred and gifted by the gods.
"Pacifico is about being associated with Mexican...
Kraft Foods, which introduced the Tassimo hot beverage machine to the U.S. in 2005, is promoting it with a series of humorous webisodes from Ogilvy & Mather/New York and Jimco/bicoastal that focus on an inept employee who...
Ground Zero, a Los Angeles agency, bought the distribution rights to Pinky Vodka, a Swedish brand, and began promoting it around Valentine's Day with a viral video, Cupid, that transforms the arrow slinger myth with a brand related message--since...
The JWT/Paris campaign for Nestlé's Kit Kat, which will eventually send two lucky contest winners on a trip to outer space, began with an animated 3D viral video ad that suggests the ultimate prize after a frazzled employee eats a Kit Kat bar and rides an...
How does a reenactment of a battle from the War of 1812 become a video ad for the Nokia Nseries N95 phone? When the soldiers use the GPS feature of the phone to find the period coordinates from the battle so they know exactly where it took place and can reenact it correctly.
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A man drinking an iced mint chip latte doesn't seem particularly controversial, but it offends the Ford Motor Co. because its Ford F-Series trucks are for rugged men who must act the part or forfeit their right to drive the trucks.
That's the message behind Fancy Coffee, one of...
It's the beginning of 2008 and Microsoft, a forward thinking company, sets its new recruitment video ad in the year 3045, where a researcher takes viewers on a mind quest to explore technology the company is developing that new employees will work on, including a mind house that has a...
It's not often that a company that makes shock absorbers uses a sentimental film about squirrels in its advertising, but that's just what Monroe Shocks and Struts is doing in a new campaign from Cramer-Krasselt/Milwaukee.
Accepted, a film about...
Champion has long been associated with high-profile traditional sports and professional athletes. In a new campaign with the tagline "How You Play," the iconic brand is reaching out to real people having fun playing offbeat sports, whether it's an intramural game on a college campus or a...