iSpot of the Week
MasterCard's launch of the PayPass card features a series of five humorous videos starring celebrities, including Moving Day, which stars comedian Michael Cross, who is shown moving a variety of off-the-wall items in the back of a cab.
The goal of the campaign is to show how...
To what extent will an auto manufacturer go to promote a new vehicle? Scion will perform surgical procedures to transform human heads into small squares.
As part of the campaign to launch the 2008 xB, which is commonly referred to as a box on wheels, Scion has incorporated the box...
Comcast is promoting a new website and on demand channel for horror content with a spooky video that features an eery organ dealer handling bloody body parts.
Urban Legend, created by Goodby Silverstein & Partners/San Francisco...
A grainy home video showing a teenage girl whining about a red car for a birthday present (she wanted blue!) was part of a multi-layered Domino's Pizza campaign created by JWT/New York and Humble, a New York production...
The increasing sophistication of mobile devices demands increasingly sophisticated advertising, yet the Palm Treo 680 smartphone is also easy to use. So AKQA/San Francisco and Nakd/Toronto, the agency and production company,...
Every year, the Super Bowl is renowned for the commercials it plays, but this year's Super Bowl was extra special for the consumer created commercials Doritos ran. Doritos' "Crash the Super Bowl Challenge" began in September and drew 1,070 entries,...
How do you sell a GPS personal navigation device that eliminates the hassle of map reading? Garmin is using a heavy metal music video that stages a fight between Garmin Man, the steel clad embodiment of a frustrated driver, and Maposaurus, a giant creature formed when a map flies out of the...
"What's the deal?" the tagline of Comcast's new campaign to promote its TV, phone and Internet bundle, is expressed in a series of TV :30s by two Canadian actors who get into a variety of humorous situations that are, well, too crazy for them to deal with.
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In an effort to market its new Ford Edge to ethnic groups, Ford created separate webisodes for the Hispanic, African American and Asian-American markets featuring music celebrities whose songs were remixed for the campaign.
To reach Asian-Americans, Ford created a commercial starring...
The :30 spot begins textually, with Mountain Dew MDX presents "StaySharp Test No. 3" on a bold black background with bright green and red lettering. Then a shattering image of a techno rock band appears, which breaks into its signature song, Elektronik Supersonik, which...