Monday, January 22, 2018
  • Friday, Dec. 9, 2016
Street Talk for December 9, 2016
Erin Ledbetter

Production company 1stAveMachine adds to its talent roster with the signing of Madrid-based creative team, Espadaysantacruz Studio. With a diverse background in fields ranging from computer science to photography and visual arts, Espadaysantacruz Studio – led by co-founders/CEOs/creative directors Miguel Espada, Juan Santa-Cruz and Nerea Goikoetxea--has made its mark in the commercial/creative industry. Espadaysantacruz Studio’s work has canvassed the creative spectrum, from its important, impactful, high-profile “Blind Cap” mobile collaboration with Cheil Spain for Samsung that garnered a Cannes Gold Lion in 2016, to smaller, more personal yet just as meaningful projects for Make A Wish and the interactive Light Kinetics installations. Espadaysantacruz Studio has also worked with top-tier brands such as Nintendo, PlayStation and Corona along with agencies like Ogilvy, TBWA, JWT and Leo Burnett....

Content marketing firm Carusele has promoted Erin Ledbetter from VP to sr. VP. She first joined Carusele’s sister organization, Ignite Social Media, in 2008. During her tenure at Ignite, Ledbetter played key roles as an account manager, client services director, and director of business services before landing her VP of Community Management position. She’s also credited as playing an instrumental role in developing Ignite’s “Organish” approach to social media advertising. Other accomplishments to her name include leading client relationships with companies including Microsoft, Warner Bros., Nature Made, and Samsung and developing strategies for brands like Chrysler, ConAgra Foods, and Walgreens.....