Black Lives Matter in partnership with J. Walter Thompson New York has created BackingBlackBusiness.com, a web tool allowing people to easily discover Black owned small businesses throughout the U.S. Currently in Beta with over 300 Black-owned businesses, the site aims to reframe the importance and the role of Black-owned small businesses for the Black community. It also hopes to draw attention to the large and often underestimated racial disparities in business ownership and performance. The Google map based tool gives people the opportunity to use their dollars to support local Black-owned businesses in order to have a national impact. The site aspires to become the biggest and most easily accessible Black businesses database in the country. The goal is to have a good representation of Black-owned businesses in all states on the site by the end of 2017. The site allows Black owners to add themselves to the map, making data collection easier. It will be supported by a social and influencer campaign. Brent Choi, chief creative officer, J. Walter Thompson New York, said: “Our hope is to reduce the racial disparity that exists in economic well-being through the promotion of Black business ownership”....
Category: Street Talk