Independent creative agency David&Goliath (D&G) has appointed a new executive creative director, Gustavo Sarkis, to lead the agency’s Kia business. Reporting directly to D&G’s managing partner and chief creative officer, Colin Jeffery, Sarkis will be responsible for overseeing all creative work on the brand, for which the agency has been AOR since its inception in 1999. Sarkis will officially start at D&G effective Sept. 1.
Sarkis is coming over to D&G from Crispin Porter + Bogusky where he was executive creative director, overseeing all creative coming out of the agency’s Miami office. He spent the last two years working across a variety of clients, including Letgo, Vonage and Santa Margherita. Prior to CP+B Miami, Sarkis was a creative director at TBWA\Chiat\Day Los Angeles, working on Gatorade and Adidas. His work has been recognized and highly awarded industry-wide, garnering 12 Cannes Lions as well as awards from The One Show, the CLIOs, LIA, and D&AD.
“Los Angeles has built momentum as a melting pot for creative thinking, arts, and technology,” Sarkis said. “David&Goliath stands out as a hot, independent agency doing amazing work, which I have closely watched as it continues to get better and better. I’m very happy to join at what feels like a truly exciting moment, knowing it will be an honor and a great challenge to continue pushing the Kia work forward and drive business results.”
Since taking the creative reigns on Kia in 2006, Jeffery has been at the forefront of some of the brand’s most iconic work, including the ongoing Hamsters campaign for Soul, as well as the brand’s 2016 Super Bowl spot starring Christopher Walken. With this latest hire in place rounding out the creative leadership team, Jeffery will continue to manage the entire creative department.