Grey Group, the global marketing communications company, has acquired ArcTouch Inc., a leading full-service mobile design and development company headquartered in San Francisco (with an office in Brazil).
Michael Houston, CEO of Grey North America, said, “This acquisition represents another major step forward in Grey’s aggressive expansion of its digital capabilities. ArcTouch is renowned for its creativity and technological expertise in developing transformational mobile experiences that add value to brands.”
Houston added, “ArcTouch will enhance our ability to drive the kind of integrated creative thinking that leads to big platform ideas true to our ‘Famously Effective’ mission. Its track record in creating custom experiences across phones and tablets, wearables, TV, homes and cars is best-in-class.”
ArcTouch will become a free-standing unit of Grey’s Brand Experience Group which also includes Grey Activation and PR, its full-service public relations and activation arm, and Grey Shopper, its shopper marketing arm. ArcTouch, together with Grey San Francisco, brings the agency’s total West Coast staff to nearly 150, reporting to Grey North America CEO Houston.
ArcTouch’s gross revenues were $14 million as of December 31, 2015. The company employs 97 people. It was founded in 2008 by Eric N. Shapiro, CEO, and Adam Fingerman, chief experience officer, who will continue to lead the company.
ArcTouch’s team of designers and developers transforms ideas into app experiences for a wide range of connected “things” you hold in your hand, wear on your wrist, and use in your home and car. Its clients include Fortune 500 companies, leading consumer brands, innovative startups, media and entertainment companies, and world-class marketing and design agencies.
“We started ArcTouch eight years ago when the first iPhone was released. Our singular vision was to create the most iconic apps for world-class brands to engage with their customers,” said Shapiro. “We’ve grown this vision to all types of devices, including wearables, TVs, and the ‘Internet of Things’, and are thrilled to join Grey and bring these connected experiences to clients worldwide.”
Category: News