Tony Kalathara has joined independent advertising agency INNOCEAN USA as group creative director. Kalathara most recently served as creative director at Meta focusing on Meta Quest hardware and apps. He brings more than 15 years of expertise in delivering notable creative work for brands, helping them break into pop culture and dominate social--prime examples being Cannes Grand Prix-winning campaigns like“Google Home of the Whopper” and “Burning Stores” back when he was with DAVID Miami. 

Kalathara will report directly to INNOCEAN’s chief creative officer Jason Sperling, a former colleague at Meta. Kalathara said of Sperling, “He’s a CCO that knows how to use creative’s special skillsets. And for me, that means letting me do my thing and come up with inspiring ideas everywhere.” 

Kalathara added, “INNOCEAN has some big iconic brands like Hyundai, Genesis, Wienerschnitzel and more. That means endless opportunity for my style of pop culture hacking, headline driven ideas. It’s time for me to bring that to the West coast and I couldn’t be more excited.”

Having seen firsthand Kalathara’s work at Meta, Sperling assessed, “I’ve been doing this (advertising) for a nearly three decades now, and I’ve never seen the level of passion, energy and love for big idea thinking that Tony has. He’s going to be a valuable addition to our INNOCEAN family.”

Kalathara will work on a variety of INNOCEAN’s businesses to spur creativity and brand leadership.