The Best Work You May Never See: Metropolitan Police's "A Knife Crime" Directed By James Griffiths
This 90-second spot opens on a teenager hiding a knife down the back of his jeans before leaving his home with a carefree "see ya later, Mum." As the boy walks down a stairwell, out into the street we see images of a knife crime's consequences. The boy passes a distraught, screaming girl in the...
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