Thursday, September 29, 2016
  • Friday, Jun. 4, 1999
AICP Takes Stand On Spec Work For Advertisers

The Association of Independent Commercial Producers (AICP) is advising production companies to re-think their role if asked to produce client-initiated commercials on spec. In a letter sent to its general members last month, the AICP expressed concern over "a new wave" of Anheuser-Busch boards...

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