Thursday, September 29, 2016
  • Friday, Dec. 14, 2001
4A's Reports 3% Decrease In "Average" Cost Of A :30

It's been a yearly ritual: The American Association of Advertising Agencies (4A's) releases the results of its annual Television Production Cost Survey, and the Association of Independent Commercial Producers (AICP) questions the study's findings, methodologies and its viability as an industry...

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