Top Spot of the Week: Cineplex's "A Balloon For Ben" From Zulu Alpha Kilo
Titled A Balloon for Ben, this animated short film is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way. What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son. The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).
Yves Geleyn directed via production/animation studio Hornet for agency Zulu Alpha Kilo, Toronto.
A Balloon for Ben, part of the continuing “See The Big Picture” campaign, is being shown at Cineplex’s 165 theaters across Canada as part of the December and January Pre-Shows. It will also be promoted and brought to life through a fully-integrated marketing strategy across Cineplex’s social media, communications and digital channels.
Client Cineplex Entertainment Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Heidi Philip, strategic planner Production/Animation/Telecine Hornet Yves Geleyn, director; Desiree Stavracos, producer. Audio Post Facility/Music Vapor RMW Joel Serlin, audio director; Kailee Nowosad, producer; Julian Rudd, engineer. Music “Everywhere” composition by Vapor RMW Singers: English--Em Patrick, French--Stephanie Lapointe French Agency BBR