Wednesday, December 13, 2017
You are here:

Tool Director Ben Tricklebank Finds "Harmony" For Hennessy, Droga5 NY


Robert Goldrich
Thursday, Jul. 7, 2016


Log in or register now!

This film and interactive experience were directed by Ben Tricklebank of Tool of North America. Tool and interactive studio Active Theory produced for agency Droga5 New York. From the vineyards in Cognac, France, to the distillery and Cognac cellars, viewers are taken on a cinematic journey to experience the painstaking process of crafting Hennessy VSOP Privilège. The multidimensional campaign uses a combination of live-action footage and technology to visualize the juxtaposition of complexity versus mastery that is critical to the Hennessy V.S.O.P Privilège Cognac-making process. 

Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another chapter to the brand’s “Never stop. Never settle.” platform. Here’s the centerpiece :60 spot, “Harmony: Mastered From Chaos.”


Client Moet Hennessy USA Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, creative partner; Nick Klinkert, group creative director; Phil Hadad, copywriter; Marybeth Ledesma, art director; Rob Trostle, executive design director; Mark Yoon, associate design director; Sally-Ann Dale, chief creation officer; Niklas Lindstrom, head of interactive production; Jesse Brihn, Ruben Mercadal, executive broadcast producers; Justin Durazzo, executive interactive producer; Ian Graetzer, Morgan Mendel, interactive producers; Cliff Lewis, head of art production; Julia Menassa, executive art producer; Jonny Bauer, global chief strategy officer; Aaron Wiggan, georup strategy director; Elaine Purcell, Danielle Travers, strategy directors. Production Tool of North America Ben Tricklebank, director/interactive director; Justin Gurnari, DP; Oliver Fuselier, Dustin Callif, managing partners; Sarah DiLeo, exec producer; Kelly Christensen, line producer. Interactive Production Active Theory Andy Thelander, creative director; Michael Anthony, technical director; Nick Mountford, exec producer; Annie Chen, producer. Editorial Rock Paper Scissors Jamie Foord; Jay McConville, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, producer. Postproduction Blacksmith Tom Bussell, VFX supervisor/CG lead artist; Mike Dunkley, CG FX; Iwan Zwarts, Daniel Morris, 2d lead artists; Charlotte Arnold, exec producer; Bornyee Hwang, producer. Music/Sound Design Plan 8

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Wednesday, Dec. 13, 2017

Integrated content studio Humble has signed Dutch director Ismael ten...

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Wednesday, Dec. 13, 2017

Matt who? NBC’s “Today” show was the most-watched morning program for the...

Tuesday, Dec. 12, 2017

The Cannes Lions International Festival of Creativity has announced that...

Recent SPW Releases

Wednesday, Dec. 13, 2017


Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Wednesday, Dec. 13, 2017

Nominees for the 24th Annual Screen Actors Guild Awards® for outstanding...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...

Tuesday, Dec. 12, 2017

Over the course of 235 episodes, Jordan Brady’s RESPECT THE PROCESS has...