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Tool Director Ben Tricklebank Finds "Harmony" For Hennessy, Droga5 NY


Robert Goldrich
Thursday, Jul. 7, 2016


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This film and interactive experience were directed by Ben Tricklebank of Tool of North America. Tool and interactive studio Active Theory produced for agency Droga5 New York. From the vineyards in Cognac, France, to the distillery and Cognac cellars, viewers are taken on a cinematic journey to experience the painstaking process of crafting Hennessy VSOP Privilège. The multidimensional campaign uses a combination of live-action footage and technology to visualize the juxtaposition of complexity versus mastery that is critical to the Hennessy V.S.O.P Privilège Cognac-making process. 

Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another chapter to the brand’s “Never stop. Never settle.” platform. Here’s the centerpiece :60 spot, “Harmony: Mastered From Chaos.”


Client Moet Hennessy USA Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, creative partner; Nick Klinkert, group creative director; Phil Hadad, copywriter; Marybeth Ledesma, art director; Rob Trostle, executive design director; Mark Yoon, associate design director; Sally-Ann Dale, chief creation officer; Niklas Lindstrom, head of interactive production; Jesse Brihn, Ruben Mercadal, executive broadcast producers; Justin Durazzo, executive interactive producer; Ian Graetzer, Morgan Mendel, interactive producers; Cliff Lewis, head of art production; Julia Menassa, executive art producer; Jonny Bauer, global chief strategy officer; Aaron Wiggan, georup strategy director; Elaine Purcell, Danielle Travers, strategy directors. Production Tool of North America Ben Tricklebank, director/interactive director; Justin Gurnari, DP; Oliver Fuselier, Dustin Callif, managing partners; Sarah DiLeo, exec producer; Kelly Christensen, line producer. Interactive Production Active Theory Andy Thelander, creative director; Michael Anthony, technical director; Nick Mountford, exec producer; Annie Chen, producer. Editorial Rock Paper Scissors Jamie Foord; Jay McConville, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, producer. Postproduction Blacksmith Tom Bussell, VFX supervisor/CG lead artist; Mike Dunkley, CG FX; Iwan Zwarts, Daniel Morris, 2d lead artists; Charlotte Arnold, exec producer; Bornyee Hwang, producer. Music/Sound Design Plan 8

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