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Moxie Director Frank Todaro Lands On Mars For Vonage, CP+B

By

Robert Goldrich
Thursday, Jun. 16, 2016

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We are thrust into a NASA control room-type operation at a triumphant moment--a landing on Mars, followed by a congratulatory phone call from the President of the United States. 

But the phone/communications technology fails when the President requests a video call; shortly thereafter the images break up before our eyes as the space program is disconnected from the leader of the free world.

This juxtaposition of conquering space travel to Mars but unable to make a video call underscores how our business lives, sometimes marked by remarkable accomplishments, are nonetheless riddled with outdated, glitchy tech. The answer provided in this commercial is Vonage, which is billed as an industry-leading cloud communications company for business.

Frank Todaro of Moxie Pictures directed this spot, titled “Mars Landing,” for CP+B.

Credits

Client Vonage Agency CP+B Gustavo Sarkis, executive creative director; Jeff Siegel, associate creative director/copywriter; Alvaro Ramos, associate creative director/art director; Sloan Schroeder, associate director of content production; Jackie Maloney, integrated producer; Samantha Alonso, strategy director; Natalia Davila, strategist. Production Moxie Pictures Frank Todaro, director; Karol Zeno, VP/exec producer; Paula Benson, head of production; Laura Heflin, producer. Production Services Filmgroup Nathan Miles, exec producer. Editorial Work Editorial Bill Smedley, editor; Marlo Baird, exec producer; Jamie Perritt, producer. Post/VFX Method Studios Noah Caddis, lead compositor; Ben Walsh, VFX supervisor; Robert Owens, exec producer.

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