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Jake Scott Directs Avion's "Yo/Elevado" For Opperman Weiss


Robert Goldrich
Wednesday, Jun. 1, 2016


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Jake Scott of RSA Films directed this long-form online spot that celebrates the rich heritage of the Tequila Avion brand, with a wink toward the dream of having tequila with the gods.

Conceived by agency Opperman Weiss, this piece is part of a campaign which launches Avion’s new brand platform Yo/Elevado, paying homage to the brand’s birthplace of Jesus Maris Mexico, which sits 7,000 feet above sea level.


Client Tequila Avion Agency Opperman Weiss Paul Opperman, writer; Antonio Navas, creative director; Mark Johnston, executive producer; Julian Shiff, managing director. Production RSA Films Jake Scott, director; Jules Daly, Tracie Norfleet, exec producers; David Mitchell, producer; Chris Soos, DP; Hania Robledo, production designer. Production Service Company The Lift, Mexico City Editorial Bug Editorial Andre Betz, editor; Caitlin Grady, exec producer. Postproduction The Mill NY Fergus McCall, colorist; Natalie Westerfield, sr. color producer. VFX Blacksmith Danny Morris, Flame artist; Charlotte Arnold, exec producer; Noah Talvin, producer. Music Elegant Too Chris Maxwell, Phil Hernandez, music. Audio Post Heard City Cory Melious, mixer; Gloria Pitagorsky, managing director; Sasha Awn, producer.

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