Wednesday, January 17, 2018
You are here:

Director Noam Murro Sets A Race Car Free For SEAT, Droga5 London


Robert Goldrich
Friday, Mar. 10, 2017


Log in or register now!

Noam Murro of Biscuit Filmworks tells this story of two high-performance automobiles: a trapped SEAT race car that longs for the freedom of the open road; and the new SEAT Leon CUPRA which enjoys that pleasure, available to the public and able to travel everywhere. 

Indeed, by sharp contrast, the race car is confined to the same monotonous loop of the track, day after day, in all sorts of weather--and then locked up in a garage night after night.

Conceived by a creative ensemble at Droga5 London, this :90 spot titled “A Race Car Set Free” will run in Europe and Mexico in cinemas, online and at motor shows, including Geneva where it launches this week.


Client SEAT/SEAT Leon CUPRA Agency Droga5 London David Kolbusz, chief creative officer; Rick Dodds, Steve Howell, executive creative directors; Dan Morris, Teddy Souter, copywriters; Charlene Chandrasekaran, Frazer Price, art directors; Haider Muhdi, sr. designer; Chris Watling, head of production; Goldie Robbens, producer; Toto Ellis, head of strategy. Production Biscuit Filmworks Noam Murro, director; Jan Richter Friis, DP; Charlotte Woodhead, exec producer; Kwok Yau, producer; Jay Arthur, first assistant director; Perry Newberry, production designer. Production Services 24/7 Editorial Work Editorial, London Bill Smedley, editor; Ben Corfield, assistant editor; Winnie O’Neil, producer. Postproduction Electric Theatre Collective Matt Jackson, lead Flame;  David Birkhill, Flame; Bernardo Varela, lead Nuke; Chris Fraser, Nuke artist; Timothy Stam, Davide Pieropan, CG; Jason Wallis, colorist; Matt Williams, producer. Sound Design String & Tins Will Cohen, sound engineer. Music Dustin O’Halloran, “An ending, a beginning”

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 17, 2018

Director Michael Illick has signed with production company Arts &...

Wednesday, Jan. 17, 2018

In the days and months following the Sept. 11 attacks, a small U.S...

Wednesday, Jan. 17, 2018

Pulse Films has added James Marsh, a 2009 Best Documentary Oscar winner...

Wednesday, Jan. 17, 2018

Director Joachim Back has signed with Stink for global representation. He...

Tuesday, Jan. 16, 2018

PBS, which dealt with sexual misconduct allegations in its own backyard,...

Tuesday, Jan. 16, 2018

The expected wave of litigation against the Federal Communications...

Recent SPW Releases

Tuesday, Jan. 16, 2018

Three artists from Rising Sun Pictures have been nominated for a Visual...

Tuesday, Jan. 16, 2018

Cinematographer Anthony Arendt has signed with The Director’s Network ,...

Tuesday, Jan. 16, 2018

Today, the Visual Effects Society (VES), the industry’s professional...

Monday, Jan. 15, 2018

Visual effects powerhouse Rodeo FX was tagged to create 96 shots for...

Monday, Jan. 15, 2018

NBCUniversal Telemundo Enterprises announced the creation of Telemundo...

Monday, Jan. 15, 2018

Over the past five years, Cody Stokes has crafted a busy career as a...