Monday, January 22, 2018
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Coen Brothers Direct Super Bowl Spot "Easy Driver" For Mercedes-Benz


Robert Goldrich
Saturday, Jan. 28, 2017


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Via production house Company, Academy Award-winning (No Country For Old Men, Fargo) filmmakers Joel and Ethan Coen, a.k.a. the Coen brothers, directed “Easy Driver,” a Super Bowl commercial for Mercedes-Benz, which will make its broadcast debut during the 4th quarter of the Big Game on Feb 5.

The “Easy Driver” :60 pays tribute to the 1969 seminal film Easy Rider, replete with Steppenwolf’s “Born To Be Wild,” actor Peter Fonda, and a group of rebel bikers who are considerably older now. Fonda too has some gray around the temples. It turns out that his Mercedes AMG GT roadster is parked in front of the bikers’ bar hangout, blocking their motorcycles from getting out. Not to worry, though. Fonda appears, gets behind the wheel of his AMG and hits the open road, driving free and easy akin to the spirit of his character in Easy Rider. The AMG GT was "built to be wild" and "born to be wild."

Merkley + Partners, NY, teamed with German agency Antoni on “Easy Driver.”


Client Mercedes-Benz Agency Antoni-Germany André Kemper, chief creative officer/founder; Dr. Tonio Kröger, managing partner/founder; Marcell Francke, Stephan Schaefer, creative directors; Mark Rota, executive producer. Agency Merkley + Partners NY Andy Hirsch, chief creative officer/chairman; Gary Grossman, director of broadcast production; Alex Kobak, sr. producer. Production Company, Los Angeles Joel Coen, Ethan Coen, directors; Dan Hainey, DP; Ron Neter, line producer; Robin  Benson, Richard Goldstein, exec producers; Ari Schneiderman, head of production. Editorial Final Cut NY Rick Russell, editor; Jen Sienkwicz, producer; Sarah Roebuck, exec producer. Mike Radforth, UK loading assistant; Geoff Hastings, NY cutting assistant. Visual Effects Blacksmith Tom Bussell, VFX lead; Iwan Zwarts, lead compositor; Daniel Morris, Liz Lyons, compositors; Michael Dunkey, CG FX artist. Rotoscoping Trace VFX Bogdan Mihajlovic, tracking; Megan Sweet, producer; Charlotte Arnold, exec producer. Color Company 3 Tom Poole, colorist. Music “Born To Be Wild”--Steppenwolf Audio Post Heard City, Phil Loeb, sound mixer; Sound Design Trinitite Studios Brian Emrich, sound designer.

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