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The Best Work You May Never See: Boston Pizza's "Lost Words"

By

Robert Goldrich
Friday, Nov. 22, 2013

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Paul Harrod of Bent Image Lab directed this spot deploying felt animation in which a newlywed man receives from his bride a gift he doesn't want--a mounted singing fish. The gent fumbles with his words as he tries to fake that he's thrilled over the present. In the foreground, Boston Pizza spokesperson Phil explains that giving Boston Pizza gift cards is a great way to avoid "Festive Fakery." 

Credits

Client:  Boston Pizza  Agency:  Taxi | TorontoSarah Moen, producer.  Production Company:  Bent Image Lab Paul Harrod, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Nathanael Horton, producer; Evan Stewart, art department coordinator; Jen Prokopowicz, lead animator; Kimi Kaplowitz, fabricator; Josh Dixon, storyboards; Kye Krauter, editorial supervisor/editor; Adam C. Sager, composite artist (After Effects).

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