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Sara Lee Corp's "High Jump"


Tuesday, Nov. 20, 2007


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"High Jump" is one of two viral films being used to promote Sara Lee Corp's Ball Park Franks on MySpace. The films feature talented athletes, with Tim Sebastian, a track star from Riverside, Calif., displaying his high jumping skills. The documentary-style piece features action shots and interviews with his coach and teammates. Panasonic HVX200 and DVX100B cameras were used on the shoot that allowed the filmmakers to jump from horizontal to square formats.


Production Company: Sedna Films Jon Hill, director/dp; Dirk Detweiler, executive producer; Heather Weinstock,
Postproduction: The Reel Thing Todd Betts, editor; Moody Glasgow, smoke artist; Doug Klekner, post producer Audio: Margarita Mix Jeff Levy, mixer

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