Top Spot of the Week: Wendy's "Kicking Trees"
People in a forest mindlessly kick trees in sychronized robotic fashion. But a young man dares to be different, launching a rant about how he isn't going to settle for the frozen burger norm. Instead he begins a chant demanding hot juicy burgers. Suddenly all the conformists around him chime in, demanding their right to a tasty burger.
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Jan Jacobs, executive creative dirctor/art director; Leo Premutico, executive creative director/copywriter; Matt Elhardt, art director; Ryan Ebner, copywriter; Colin Pearsall, director of integrated production; John Doris, senior producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Shelby Ross, producer; Bill Pope, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: The Mill, New York Lesley Robson-Foster, visual effects supervisor Music: Amber Music Ryan Fitch, producer Audio: Sound Lounge Phillip Loeb, mixer.