Westin Hotels and Resorts' "Breathe"
A hazy green and white background swirls in soft motion as the command, "Breath." is written in the middle of the screen. Further writing reveals that Westin is the first major hotel brand to declare itself non-smoking.
Agency: Deutsch | New York Chief Creative Officer/President, Kathy Delaney; SVP/Group creative Director/cw, Bryan Black; SVP/ Group Creative Director/ad, Scott Schindler; EVP/Director of Broadcast Production, Jim Frame; SVP/Executive Producer, Eve Kornblum; Producer, Jeff Morgan Production Company: Hornet Inc. Director, Impactist; Director of Photography, Ivan Abel; Executive Producer, Michael Feder; Producer, Hana Shimizu; Editor, Anita Chao Music: Singing Serpent Composer, Steven Byrom; Creative Director, Rafter Roberts; Executive Producer, Jack Bradley Audio: Mixopolis Audio Engineer, James Twomey; Assistant Engineer, Luke Vandewark