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PES Payroll, an Extreme Reach company and a leading provider of Employer of Record (EOR) payroll services to the entertainment and advertising industries, announced today a full rebrand and unveiled its new corporate identity. Effective immediately PES Payroll will be known as Extreme Reach Crew Services.

“I am thrilled to take this opportunity to announce that we have rebranded as Extreme Reach Crew Services,” said Managing Director, JP Fiorentino. “Our new name, look and tagline, ‘Supporting the Creative in You,’ reflect who we support, and what we do, which is to provide exceptional services and technology to our customers, in support of the amazing creative productions that they are associated with.”

“Retiring the PES name and unifying our company under our parent company, Extreme Reach, allows us now to present Extreme Reach Crew Services as part of a global company that is hugely successful, and the third largest Employer of Record (EOR) in the United States.”

In addition to the name change, Extreme Reach Crew Services has:

• Launched a fully rebranded website,  www.extremereachcrewservices.com
• Relocated to a newly built office space located on the 5^th floor at 3601 W. Olive Street, Burbank, CA. 

“We are investing in the future of our Company, with the goal of continuing to develop and offer innovative services and technology solutions that will disrupt the way payroll, health services and accounting solutions are currently being applied in the marketplace,” added Fiorentino.

The company recently launched a unique service to help employers meet ongoing Affordable Care Act (ACA) compliance requirements. The suite of value added services, with a high adoption rate among clients throughout the US, is designed to make it both simple and cost-effective for employers to get the compliance services they need, when they need them. Additional services and technology will be introduced in the coming months as Extreme Reach Crew Services continues to innovate to best serve client needs.

About Extreme Reach Crew Services
For over 40 years, Extreme Reach Crew Services, formerly PES Payroll, has been an industry leader in Employer of Record payroll services, health services, innovative technology solutions & personalized customer service. The company assumes the role of employer of record for temporary and contract workers in the entertainment industry such as cast, crew, and support departments. As an Employer of Record (EOR), Extreme Reach Crew Services is responsible for administrative obligations such as complex payroll calculation, issuance of paychecks, benefits management, ACA compliance management, and the submission and management of worker’s compensation, unemployment and general liability insurance. The Company addresses payroll paperwork, taxes, deductions and crew and performer union benefits contributions in all 50 states and Canada.

About Extreme Reach
In addition to being the third largest Employer of Record (EOR) in the US, Extreme Reach, the parent company of Extreme Reach Crew Services, offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide. For more information, visit extremereach.com.