Monday, March 19, 2018
You are here:

Science Channel's "Are We Alone?" Week Broadcast Promo


Kristien Brada-...
Thursday, Feb. 26, 2015


Log in or register now!

When selected to help Science Channel promote its week-long, fan-favorite “Are We Alone?” programming block, 2C Creative faced an interesting challenge: how to find a fresh, playful approach without discounting the science behind the search. Answer? The creative agency combined humor, 3D artistry and a punchy, fast-paced voiceover that has a little fun with the aliens. “Laugh it up, ET!”

2C started with a campy, swagger-filled script that set the tone for the primary 30-second spot. The concept was then brought to life using a host of special effects in rigging and animating the spot’s 3D characters—an astronaut and two aliens, one of which was covered in fur. Visual techniques involved rigid body dynamics, fluid simulations, particle simulations and hair dynamics, and among the tools used were Cinema 4D, Turbulence FD, After Effects, Photoshop, Illustrator, Trapcode Particular, Optical Flares and Element 3D.


Science Channel

Supervising Producer  Matt Laster

Marketing Project Manager  Darci Dunnagan

Media Director  Shellie Marshall

Senior Account Executive  Stephanie Reedy


Chief Creative Officer  Chris Sloan

Creative Director  Brian Eloe

Design Director  Luis Martinez

3D Artist  Dmitri Zavyazkin


Senior Writer/Producer  Jim McNulty

Sound Design & Audio Mixer  Cesar Haliwa

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 19, 2018

Epic reunions and not-to-be-missed intimate conversations will take center...

Monday, Mar. 19, 2018

The ADVERTISING Club of New York’s 2018 International ANDY Awards, the...

Monday, Mar. 19, 2018

Chris Karabas has joined the staff team of RSA Films as executive producer...

Monday, Mar. 19, 2018

Hue & Cry, a production company that specializes in design and...

Monday, Mar. 19, 2018

Alma Har’el--founder of the Free The Bid initiative designed to open up...

Sunday, Mar. 18, 2018

Lawmakers on both sides of the Atlantic criticized Facebook and its chief...

Recent SPW Releases

Monday, Mar. 19, 2018

Muay Thai , a short film from Derby director Josh Hayward, is currently...

Monday, Mar. 19, 2018

At NAB 2018, Kinotehnik, Northern European manufacturer of innovative...

Monday, Mar. 19, 2018

Post-production finishing for Prospect , the acclaimed feature debut from...

Monday, Mar. 19, 2018

Registration is now open for SIGGRAPH 2018 , the world’s leading annual...

Monday, Mar. 19, 2018

Blackmagic Design today announced that Colorist Rob Bessette from Boston-...

Friday, Mar. 16, 2018

Award-winning film composer Mark McKenzie reunites with the Mexico-based...