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Science Channel's "Are We Alone?" Week Broadcast Promo

By

Kristien Brada-...
Thursday, Feb. 26, 2015

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When selected to help Science Channel promote its week-long, fan-favorite “Are We Alone?” programming block, 2C Creative faced an interesting challenge: how to find a fresh, playful approach without discounting the science behind the search. Answer? The creative agency combined humor, 3D artistry and a punchy, fast-paced voiceover that has a little fun with the aliens. “Laugh it up, ET!”

2C started with a campy, swagger-filled script that set the tone for the primary 30-second spot. The concept was then brought to life using a host of special effects in rigging and animating the spot’s 3D characters—an astronaut and two aliens, one of which was covered in fur. Visual techniques involved rigid body dynamics, fluid simulations, particle simulations and hair dynamics, and among the tools used were Cinema 4D, Turbulence FD, After Effects, Photoshop, Illustrator, Trapcode Particular, Optical Flares and Element 3D.

Credits

Science Channel

Supervising Producer  Matt Laster

Marketing Project Manager  Darci Dunnagan

Media Director  Shellie Marshall

Senior Account Executive  Stephanie Reedy

2C

Chief Creative Officer  Chris Sloan

Creative Director  Brian Eloe

Design Director  Luis Martinez

3D Artist  Dmitri Zavyazkin

Collaborators

Senior Writer/Producer  Jim McNulty

Sound Design & Audio Mixer  Cesar Haliwa

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