Science Channel's "Are We Alone?" Week Broadcast Promo
When selected to help Science Channel promote its week-long, fan-favorite “Are We Alone?” programming block, 2C Creative faced an interesting challenge: how to find a fresh, playful approach without discounting the science behind the search. Answer? The creative agency combined humor, 3D artistry and a punchy, fast-paced voiceover that has a little fun with the aliens. “Laugh it up, ET!”
2C started with a campy, swagger-filled script that set the tone for the primary 30-second spot. The concept was then brought to life using a host of special effects in rigging and animating the spot’s 3D characters—an astronaut and two aliens, one of which was covered in fur. Visual techniques involved rigid body dynamics, fluid simulations, particle simulations and hair dynamics, and among the tools used were Cinema 4D, Turbulence FD, After Effects, Photoshop, Illustrator, Trapcode Particular, Optical Flares and Element 3D.
Supervising Producer Matt Laster
Marketing Project Manager Darci Dunnagan
Media Director Shellie Marshall
Senior Account Executive Stephanie Reedy
Chief Creative Officer Chris Sloan
Creative Director Brian Eloe
Design Director Luis Martinez
3D Artist Dmitri Zavyazkin
Senior Writer/Producer Jim McNulty
Sound Design & Audio Mixer Cesar Haliwa
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